CRM Manager & Digital Marketing Head at Subishi Infra (2019-02 – 2026-03)
Subishi Infra is a leading real estate developer (est. 2008) with 1,500+ luxury properties delivered, known for customer-centric operations and timely project execution.
- Orchestrated the complete client journey from property discovery to handover, including preparation of Sales Deeds and Agreements of Sale (AOS) and facilitating registration processes.
- Implemented and managed a comprehensive CRM system, resulting in improved client relationship tracking, increased satisfaction scores, and higher repeat business.
- Cultivated strategic relationships with clients, aligning their investment goals with real estate solutions and maximising portfolio value.
- Proactively resolved transaction challenges, guiding clients through complex real estate processes including documentation, payments, and legal formalities.
- Ensured timely collection of payments from clients and DSA agents, maintaining healthy cash flow in line with revenue targets.
- Liaised with banking partners to facilitate and expedite home loan and project approval processes for clients.
- Maintained and updated client KYC data and managed critical sales documentation in compliance with RERA and company policies.
- Led cross-functional coordination across sales, legal, accounts, and construction teams to deliver a seamless, client-first experience.
Deputy CRM Manager at Sri Sreenivasa Infra (2015-03 – 2019-01)
Post-sales customer relationship management and documentation coordination.
- Served as the primary point of contact for customers post-booking and agreement execution, managing all post-sales interactions.
- Coordinated with customers on documentation, agreement registration, and the possession and handover process.
- Handled customer queries, concerns, and service requests through calls, emails, and in-person meetings.
- Ensured timely collection and follow-up of post-sales payments aligned with construction milestone schedules.
- Maintained accurate customer records in CRM systems, including payment schedules, communication logs, and document status.
- Coordinated with internal departments — Sales, Legal, Accounts, Construction, and Handover — to ensure smooth project delivery.
- Assisted customers with bank loan documentation and managed liaison with financial institutions.
- Managed snag lists and defect liability issues, coordinating resolution with the site team.
- Facilitated possession, handover, and post-handover support to ensure client satisfaction.
- Ensured compliance with RERA guidelines, company policies, and all legal requirements.
- Prepared MIS reports on customer status, payment collections, and service requests for management review.
Customer Support Administrator at iNET Fiber (2011-01 – 2014-12)
Customer support and administrative operations.
- Managed 50+ incoming customer calls daily, providing prompt and effective resolution of queries and service requests.
- Scheduled and confirmed client appointments, maintaining daily calendars and coordinating office events.
- Handled payment processing, receipts, and accurate bookkeeping of financial transactions.
- Maintained accurate records of files, reports, and occupancy/revenue updates.
- Sorted and directed incoming correspondence to relevant personnel; enforced health and safety protocols.
