Gangele Jayti

Senior SEO Executive with over 10 Years of experience. Having moved on from traditional marketing strategies, I've spent the last 8 years focused on Search Engine Marketing, digital ads and project management. I improve traffic channels such as SEO and social media.

SEO Executive and Specialist at Avista Web Technologies Pvt ltd (2024-04 – Present)

• keyword research and competitor analysis to identify ranking opportunities.
• Develop and implement AI SEO strategies to improve visibility in AI-powered search experiences and traditional search engines.
• Develop and execute comprehensive SEO strategies to increase organic traffic, AI search performance, and conversions.
• Create AI-friendly content briefs and optimize content for featured snippets, People Also Ask (PAA), and AI-generated answers.
• Optimize website architecture, URL structure, breadcrumbs, and internal linking strategies.
• Improve EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) across website content.
• Perform on-page SEO optimization, including title tags, meta descriptions, headings, image alt text, and internal linking.
• Monitor website performance using Google Analytics and Google Search Console.
• Technical SEO audits to identify crawl errors, broken links, duplicate content, and indexing issues.
• Improve Core Web Vitals and website performance in collaboration with developers.
• Implement structured data (Schema.org) to enhance search visibility.
• Collaborate with content writers and developers to implement SEO best practices.
• Stay current with Google algorithm updates and emerging AI search trends.
• Optimize local SEO, including Google Business Profile and local citations.
• Generate XML sitemaps, optimize robots.txt, and implement canonical tags.

Digital marketing at Induskart Engitech LLP (2021-05 – 2023-12)

• Strategized, developed, and managed paid digital marketing across AdWords, Instagram, and Facebook with monthly budget of $5000 resulting in about $25000 in monthly revenue.
• Develop and execute digital marketing strategiesto increase brand awareness and drive traffic to the company's website.
• Increased organic search traffic by 10% and online sales by 15% through keyword research, competitor analysis, and on/off-page optimization of SEO strategy.
• Developed a new content strategy and provided continuous feedback to the managers and web development team.
• Coordinate with the Director of Marketing to define digital advertising strategy for new products and services and enhance market penetration.
• Manage a team of 10+ marketing and sales specialists to drive lead conversion campaigns and enhance marketing operations.
• Monitored and analyzed the performance of the campaigns and conducted monthly reports.
• Tracked and analyzed social and web data to choreograph and optimize targeted social campaigns, as well as assign ROI-driven metrics to each campaign.
• Experience in all Paid tools like SEMrush, moz, Aherf etc
• Paid Advertising in facebook, Run campaigns in Google Ads.
• Keyword Planning.
• Making content for on page SEO and check plagiarism checker.
• Responsible for Managing the socialmedia team.
• SEO on page off page activities with high PR backlinks.
• Created and led an SEO strategy which increased traffic.
• Proficiency with Google Ad words and other popular PPC platform.
• Website Maintained: Maintained company web site, Solve errorto create on website, cache clear, Update plug-in, Small changes in website.

Administrative cum secretary, Digital Marketing (SEO, SMM, PPC, Website changes, Photoshop, Google analytic, Webmaster) at Prime Home Properties Real Estate Brokers (2019-05 – 2020-10)

• Finding Clientthrough Social Media Handle All Admin Related Work.
• Handle large amounts of paperwork and data.
• Work within a busy office environment, and support office teams in order to ensure the smooth running of day-to-day activities.
• Handle petty cash,floats and expenses.
• Find and obtain information and documents quickly.
• Receiving calls.
• Doing All Activates On and off page.
• Managed all public social media profiles of important public figure.
• Created and led an SEO strategy which increased traffic.
• Proficiency with Google Ad words and other popular PPC platform.
• Website Maintained: Maintained company web site, Solve errorto create on website, cache clear, Update plug-in, Small changes in website.

SEO Executive at Kaizen Metals India (2016-11 – 2019-04)

• On- Page and Off- Page Optimization.
• Developed on site body content, Meta description and page title in support of SEO strategies.
• Optimize image and URL structure.
• Controlling Robots using robot.txt file, Meta tag and rel attribute.
• Creating Sitemap.xml and ROR.xml for website.
• Create new website content and keyword optimization.
• Developing and implementing link binding strategy.
• Create banner in Photoshop for posting in social media site (Regular basis).
• Analysis of client's Website, Competitor Analysis and Top Keywords Analysis.

SEO Executive at Sinelogix Technologies (2015-12 – 2016-11)

• Done all off page technologies to generate backlink
• Keyword Researching.
• Content optimization: - Search engine friendly content development.
• Optimizing the websites to increase the traffic.
• Social Book Marking, Article Submission, Blogs Posting, Classifieds, Forum.
• Monitoring the Website Traffic with Google Analytics and webmaster tool.
• Social Media Optimization: - Digg, Stumble upon, Facebook, twitter, Pinterest, Google plus,Instagram etc...
• Check all pages in website regularly (Register and login page also) and if any found errortell developer to solve error.
• Completed daily, weekly, and monthly tracking reportsfortraffic and keyword performance.

Bachelor of Computer Engineering in Computer Engineering – Gujarat Technological University (2012 – 2015)

Diploma in Computer Engineering in Computer Engineering – Gujarat Technological University (2009 – 2012)

10th: S.S.C (2007 – 2007)