Gargi Khanna

Creative Copywriter with 4+ years of agency experience crafting brand-led copy for consumer-facing brands across digital, social, OOH, and campaign formats. Skilled at building distinctive brand voices, writing culturally relevant and moment-led content, and adapting brand ideas into short-form, high-impact copy across platforms. Strong instinct for internet culture, consumer behaviour, and what makes content shareable and memorable.

Experienced in fast-paced, multi-stakeholder environments, comfortable moving quickly without losing creative quality.

Senior Copywriter at FruitBowl Digital (2022-12 – 2023-07)

• Wrote brand-led copy across digital, social, and retail channels for multiple consumer brand verticals, adapting tone and messaging to platform and audience
• Developed campaign copy for seasonal, product-led, and moment-based brand narratives; from concept to final asset delivery
• Maintained brand voice consistency across all touchpoints including app content, digital ads, OOH, and social media
• Collaborated closely with brand designers and production teams to ensure copy and visual language worked as one cohesive brand expression

Senior Copywriter at RepIndia (2020-10 – 2022-05)

• Led brand copy and content strategy for Havells; developing always-on social content, topical campaigns, and festive brand moments across platforms
• Wrote culturally relevant, moment-led copy that kept consumer brands in live cultural conversations and drove measurable uplift in engagement
• Developed integrated brand campaigns for entertainment clients including Alt Balaji, Amazon Mini TV, and Colors, aligning copy, visual language, and brand tone end-to-end
• Produced high-volume content across multiple accounts simultaneously, maintaining creative quality and brand voice consistency at speed

Executive Copywriter at SVG Media (2019-05 – 2020-06)

• Produced brand copy across digital and print formats for a diverse consumer client portfolio, adapting voice, tone, and messaging per brand and audience segment
• Collaborated with cross-functional creative teams to deliver cohesive brand messaging across all customer touchpoints
• Maintained zero-error content delivery through rigorous copy QA before every campaign launch

Junior Copywriter at WIN Creatives (2018-01 – 2019-02)

• Developed creative copy for print and digital brand campaigns, supporting brand growth and client relationships
• Upheld consistent brand voice across concurrent projects in a fast-paced agency environment

Diploma in Media Communications (with Honours) – Humber Polytechnic, Canada (2025-04)