Gaurav Kumar Rai

With over 10+ years of experience in the dynamic field of digital marketing, I specialize in crafting and executing comprehensive strategies across various platforms including Meta, Google, YouTube, LinkedIn, Influencer Marketing, PR Activities and more. My expertise spans performance marketing, lead generation, and e-commerce advertising, ensuring maximum ROI for clients within their budgets. Equipped with excellent communication skill, work ethics, and possesses a strong sense of leadership with a commendable record of accomplishment.

DIGITAL MARKETING MANAGER - SILVERZONE FOUNDATION PVT LTD

(2024-12)

• Create a campaign on Google, YouTube, and Meta and optimize campaigns.
• Take care of all types of ads like Meta, Google, YouTube, LinkedIn, Shopping, Lead Generation, Performance Marketing, News Portal, etc.
• Handling 6 People in a team
• Create a roadmap and strategies to achieve client goals.
• Meet with corporate client and discuss and suggest their marketing strategies.
• Manage and coordinate all various types of marketing projects.
• Branding all part also take care.
• Leads campaign
• PR Activities

DIGITAL & PERFORMANCE MARKETING MANAGER - FRIENDS MEDIA (FMC ADD PRIVATE LIMITED)

(2023-03 - 2024-11)

• Create campaign on Google, YouTube, Meta and optimize campaigns.
• I excel in crafting and optimizing client-paid marketing campaigns across Meta and Google Ads, driving remarkable results and ROI.
• Managed paid media campaigns for top-tier clients across diverse industries, handling monthly spends exceeding 70 lakhs on average.
• Provide day-to-day supervision and execution of client campaigns on multiple channels (Google & Facebook).
• Ensuring client ROI and deliver best result in their Digital Marketing budget.
• Handling all PR activities (Crises Management, News Article, JoshTalk, TedEx and many more).
• Influencer Marketing: Connect, Negotiate, and Onboard.
• Create roadmap and strategies to achieve client goal.
• Meeting with corporate client and discuss and suggest their marketing strategies.
• Managing and coordinating all various type of marketing project.
• Coordinate with Influencer and onboard for client (end to end)
• Communicate with all client domestic.
• Creating all marketing projects strategies.
• Create reports for client and represent them with client
• Take care of all type of ads like Meta, Google, YouTube, LinkedIn, Shopping, Lead Generation, Performance Marketing, News Portal etc.
• Handling 4 People in a team

DIGITAL MARKETING EXPERT & OPERATION - NEST N WEB TECHNOLOGIES (OWNED BY AD-WISER MEDIA)

(2021-01 - 2023-02)

• Worked across Google & Facebook Ads, Google Analytics, and reporting to optimize campaigns.
• Meeting with corporate client and discuss and suggest their marketing strategies.
• Managing and coordinating all various type of marketing project.
• Communicate with all client domestic and International.
• Individually working on project estimate and costing.
• Create Facebook, Instagram Ads, Google Ads, Shopping Ads, YouTube Ads also.
• Create reports Weekly and Monthly.
• Manage all funds and reporting
• Handling 4 people team

DIGITAL HEAD - HASTKARIGARI (OWNED BY AD-WISER MEDIA)

(2021-01 - 2023-02)

• Worked across Google & Facebook Ads, Google Analytics, and reporting to optimize campaigns.
• Run sales campaigns, increasing ROAS from 1.8 to 3.7 within 3 months.
• Lead all technical work and strategies.
• Coordinate with Developer and all development team to complete changes
• Meeting with Vendors and solve their issues
• Planning for Marketing strategies with team
• Create reports Weekly and Monthly.
• Handling all Digital Marketing Campaign (Google, Shopping, Meta Ads)

HEAD OF DIGITAL MARKETING - DIGITAL MASCOT/ISICHER TECHNOLOGIES LLP

(2017-01 - 2021-01)

• Create Facebook, Instagram Ads, Google Ads, Shopping Ads, YouTube Ads also.
• Increase 200-300% Return on Ad Spend (ROAS).
• Communicate with all client domestic and International.
• Individually working on project estimate and costing.
• Creating all marketing projects strategies.
• Create reports Weekly and Monthly.
• Manage all funds.

EXECUTIVE BUSINESS DEVELOPMENT - FLEXSIN TECHNOLOGIES PVT LTD.

(2016-01 - 2016-09)

• Daily Report to Vice President of Sales and Marketing.
• Email marketing in North America and Canada, EMEA (Europe, Middle East, Africa) and (Asia-Pacific) regions. etc by online campaign and research.
• Lead Generation (B2B) using the criteria like industry / employee size / area code / zip code etc.
• Searching online secondary data from International Paid site like Spoke, Jigsaw, Hoovers, Zoom info, one source & LinkedIn, Lead411, Google, Yahoo.
• Follow up with clients via email.
• Generating Lead's according to the company requirement and according to VP of Sales and Marketing (Customized Research).
• Preparing data base of prospect clients.
• Maintaining Database and creating database. Filtering & sorting data.

MASTER OF BUSINESS ADMINISTRATION - IMT GHAZIABAD (2014 - 2016)

BACHELOR OF ARTS - ENGLISH - DELHI UNIVERSITY (2011 - 2013)