Gauri Walecha

I help companies scale traffic, leads, and revenue using SEO, AEO + GEO. I help businesses reduce dependency on ads and scale sustainably through SEO and AI visibility. My career is defined by a blend of strategic SEO, pioneering Generative Engine Optimization (GEO), and entrepreneurial ventures.

With over 10 years of hands-on experience in SEO and digital growth, my work is rooted in long-term execution across multiple business cycles, industries, and algorithm shifts—shaping a deeply practical and performance-driven approach to organic scaling.

SEO Specialist & Writer at Self-employed (2015-09 – Present)

As an SEO Specialist with a focus on Generative Engine Optimisation (GEO), I have a proven track record of helping businesses thrive in the organic search landscape and emerging AI search environments.

• Achieving Page 1 rankings for over 100+ websites on critical keywords
• Driving sales for clients through targeted Bottom-of-Funnel SEO content strategies
• Writing over 2 million words of SEO-optimised content across various platforms
• Recommendations for multiple clients by ChatGPT and other AI models within 30 days of service, enhancing their generative engine visibility

Marketing Consultant at Self-employed (2018-09 – Present)

I've partnered with over 400+ direct and indirect freelance clients across 17 diverse industries, providing comprehensive marketing services.

• Build brands from start to profitability
• Navigate Indian and international markets with tailored strategies
• Implement diverse marketing strategies to achieve their business objectives

Entrepreneur at Unapology Branding Company (2015-09 – Present)

I successfully run four profitable businesses under my company, Unapology Branding Company. These businesses include a marketing agency, a jewellery brand, a marketing newsletter, and a startup coaching business.

• Maintaining a 92% client retention rate within the marketing agency
• Driving organic sales through Google, Pinterest, and SEO, and other marketing channels across all businesses

Bachelor of Science in Physics Honours – Guru Jambeshwar University of Science and Technology