Gayathri A

Highly motivated and passionate about contributing to innovative digital initiatives that drive brand growth and enhance customer experience.

Digital Marketing

Coordinator with experience in managing digital platforms, supported by strong communication, coordination, and problem-solving skills. Skilled in Online Reputation Management (ORM), monitoring customer feedback, and collaborating with internal teams to ensure consistent, professional, and effective communication. Experienced in leveraging AI-powered tools for video and poster creation, while also supporting digital automation tasks to improve operational efficiency.

Digital Marketing Coordinator at EMPOWER ENGINEERING RESOURCES CO. L.L.C (2025-09 – Present)

• Coordinated design and video production tasks by assigning clear briefs, timelines, and priorities, while gathering and clarifying creative requirements from stakeholders and managing social media poster scheduling and publishing across multiple digital platforms to ensure timely delivery.
• Coordinated performance marketing advertising campaigns and monitored campaign progress with relevant teams.
• Online Reputation Management (ORM) and social media interactions across multiple digital platforms.
• Tracked leads and maintained daily lead management sheets for performance monitoring.
• Reviewed and updated business profiles across digital platforms to ensure accurate and consistent brand information.
• Utilized AI-powered tools for poster creation, video development, and broadcast automation to support digital marketing activities.

Master of Computer Applications in MCA – SRM Arts and Science College (2023 – 2025)

Bachelor of Computer Applications in BCA – Bishop Heber College (2020 – 2023)