Geetika Sharma

Marketing and Content Specialist with experience in SEO, content writing, and social media management across government and international platforms. Currently managing digital communications at the National Productivity Council, leading campaigns for initiatives like BRICS and EADA. Skilled in data-driven content strategy, analytics, and stakeholder collaboration to drive engagement and brand growth.

Social Media Executive at National Productivity Council, DPIIT (2026-01 – Present)

• Executed integrated B2B marketing campaigns across digital, social media, web, and email channels, supporting national and international initiatives while driving stakeholder engagement and brand visibility.
• Developed high-impact marketing content, including campaign briefs, website copy, email communications, social media assets, and promotional materials aligned with brand guidelines and marketing objectives.
• Collaborated with cross-functional teams, government stakeholders, and international partners to deliver end-to-end marketing campaigns, ensuring seamless execution and alignment with strategic business priorities.
• Tracked and analyzed campaign performance using marketing analytics and platform insights, monitoring key metrics, generating performance reports, and implementing data-driven optimizations to improve engagement and campaign effectiveness.
• Managed multiple marketing projects simultaneously by coordinating campaign timelines, content calendars, and deliverables, ensuring high-quality execution within deadlines and organizational goals.

Content & Research Specialist at ApplyBoard India Pvt. Ltd. (2022-01 – 2026-01)

• Managed social media platforms, driving a 20–30% increase in engagement and brand visibility
• Developed blogs, landing pages, and digital content, improving SEO rankings by up to 40%
• Utilized tools like Jira, Confluence, Power BI, and Excel to analyze data and improve targeting efficiency by 20%
• Managed CMS updates and supported campaign execution for events and promotions

Content Writer & Marketer (Intern) at Delhi99 TV (2020-06 – 2020-07)

• Created 50+ SEO-optimized articles, improving search rankings by 40%
• Developed 60+ content briefs aligned with audience trends
• Supported content production and publishing across platforms

Social Media Specialist (Intern) at So Delhi (2020-02 – 2020-03)

• Covered large-scale events and collaborated with 50+ brands
• Increased engagement by 20–25% through content and campaign strategies

MBA in Business Analytics – Symbiosis International University (2027)

PGC in Digital Marketing & Communication – MICA (2023 – 2024)

Bachelor's in Journalism & Mass Communication – Maharaja Agrasen Institute (2018 – 2021)