Business Development Manager – Malaysia, Singapore & Fiji - Dabur International FZE - Malaysia
(2024-12 - 2025-10)
Sole resource for these countries by handling 5 Distributors in these regions.
- Successfully achieved primary sales targets for the Q4 of FY 2024-25, Q1 of FY 2025-26, Q2 of FY 2025-26 by exhibiting a growth of 17%, 28% & 23% respectively together from these regions with ensuring the Budgeted GC and NC Margins.
- Liaising with the Distributors in these regions for the implementation of the BTL & ATL activities after aligning the plans with the Category Heads of the Company.
- Closely monitoring the Competitors activities in the regions and ensure the brand's performance comparatively ahead to attract new customers and maintain the existing customers.
- Managing a Business Markets worth over 10Mn AED for the FY 2025-26
- Achieved 54% of assigned sales target within 6 months, the Budgeted number for the FY is 28% growth over the last year
- Managed to bring a New Distributor for Dabur Food Products in Singapore Region within this shorter span.
- Commenced to serve the Food Products in Mustafa Shopping Mall in Singapore Market.
- Introduced the new Brands of Dabur to the Malaysia and Fiji Markets recently.
- Introduced Dabur – Food Products to the Malaysia and Fiji Markets recently.
- Appointed local Influencers for boosting up the sales in the various social media platforms.
Manager Exports - ASEAN Region - Cholayil Pvt. Ltd, Malaysia - Malaysia
(2023-10 - 2024-12)
Assumed new responsibility as Country Manager for ASEAN markets and managed Malaysia, Singapore, Cambodia, Vietnam, Ghana, Mauritius, Reunion, Cameroon, Tanzania independently, while collaborating with the Exports Team to develop and enhance the brand presence in these focus markets.
- Successfully achieved primary sales targets and created demand for the brand in the focus markets by driving primary and secondary sales through ATL and BTL activities, including providing supportive budgets for marketing and advertising campaigns
- Prepared weekly, monthly, and quarterly reports for management, tracking sales performance and providing insights on market trends and opportunities.
- Developed Annual Business Plan (ABP) and identified the optimal product mix for the focus markets to drive business growth and enhance the brand's market share.
- Managing a Business Markets worth over 2.2Mn USD (18Cr INR)
- Achieved 60% of assigned sales target within 7 months, where the target was 40% growth from last FY (2022-23).
- Achieved 117% of the target for the FY 2023-24
- Strategized and executed several effective campaigns to drive business growth; organized Bus Branding in Singapore Market for a period of 12 weeks, Pillar and Escalator Branding for a year in Mustafa Shopping Mall, Singapore, Radio Advertisement in Malaysia and Singapore, and other Promotional and Branding building activities in both the Asean & African Region.
Country Manager - ASEAN Region - Cholayil Pvt. Ltd, Malaysia - Malaysia
(2022-04 - 2023-09)
Business Development Manager - Cholayil Pvt. Ltd, Malaysia - Malaysia
(2021-07 - 2022-03)
Spearheaded Business Development & Market Penetration Operations across several major target markets across the globe, including Malaysia, Vietnam, Cambodia, Singapore, Kenya, Ghana, Saudi, UK, Oman, Mauritius, UAE, USA, Reunion, Tanzania, Sweden and NZ.
- Collaborated closely with distributors to drive business growth in the assigned markets and developed strategic plans for primary and secondary sales.
- Conducted analysis of secondary sales to inform primary sales strategies, and successfully achieved Annual Business Plan (ABP) targets for the financial year.
- Prepared Purchase Order Proposals and developed plans for Below-The-Line (BTL) activities, including customer and trade offer plans, FSU and Gondola Displays, Road Shows, and Sampling Activities, in alignment with marketing budgets.
- Utilized available budgets effectively to maximize impact of marketing activities, and constantly monitored and evaluated performance metrics to optimize return on investment.
- Successfully achieved the targets for the focus markets (Malaysia, Singapore, Vietnam & Cambodia)
- For FY 2021-22 Penetrated a new market (Tanzania) and added the same to the organization's Country portfolio
- Orchestrated a Promotion Program in UAE during the period Feb/Mar 2022
Business Development Consultant - Cholayil Pvt. Ltd, Malaysia - Malaysia
(2018-01 - 2021-06)
Worked closely with a team of 15 members for a distributor in Malaysia, with focus on the primary and secondary sales targets for the focus market.
- Finalized secondary targets on a monthly basis and provided guidance to the Distributor Team to ensure target realization.
- Planned and executed various promotional activities in both modern and general trade, including road shows and participation in events across the country.
- Visited both modern and general trade outlets alongside the distributor team, showcasing the unique features and benefits of Cholayil's products (Medimix & Krishna Thulasi) and running offers and activities that differentiate from competitors' products.
- Successfully developed the brands' market presence and drove sales growth through effective promotional strategies and strong relationships with distributors.
- Completed the assigned targets for the FY 2018-19, 2019-20 & 2020-21
- Bagged the Best Performer Award for the month of January 2020
Marketing Manager - Trademart Marketing SDN BHD, Malaysia - Malaysia
(2016-10 - 2017-12)
- Developed and implemented a route plan for the sales executives to ensure that all brands were available in major outlets across the country.
- Allocated sales targets to the sales executives and monitored their progress towards achieving those targets.
- Ensured that all products were positioned in a competitive manner and provided sales executives with the knowledge and skills needed to effectively communicate the features and benefits of the products to clients and end-users.
- Served as an intermediary between the company and customers, addressing any grievances or issues related to the brand.
- Achieved 100% of the assigned target.
- Assigned sales executives achieve their targets by providing them with the necessary knowledge and skills to successfully sell products and services.
Sales Manager - Cahaya Maju Distributions SDN BHD, Malaysia - Malaysia
(2012-01 - 2016-09)
- Built and maintained strong relationships with customers, and met with them regularly to take orders and address any concerns
- Coordinated a team of executives, creating monthly route plans and ensuring effective sales coverage.
- Prepared weekly sales reports and presented sales achievements at team meetings.
- Achieved 95% of monthly sales targets.
- Recognized as the Best Sales Person by Supermax Company in 2011-2012 and 2012-2013
Sales Executive - Cahaya Maju Distributions SDN BHD, Malaysia - Malaysia
(2011-10 - 2011-12)
Marketing Manager - Hoba Enterprises, Kerala - Kerala, India
(2010-11 - 2011-09)
- Conducted product demonstrations and presentations to potential customers to highlight unique features and benefits, effectively differentiating the company's products from competitors
- Coordinated with Sales Executives to ensure timely order placement and collection of payments from customers
- Regularly visited customers to address any concerns or grievances and maintain strong relationships
- Facilitated purchase orders for the manufacturing company based on market demands and customer requirements
Sales Executive - Najd Electricals and Safety Equip. Trading, Dubai, UAE - Dubai, UAE
(2009-08 - 2010-09)
- Met clients and resolved issues including product delivery delay, company services and so on
- Established strong and positive relationships with clients
- Achieved 100% of assigned targets
Business Development Officer - Eye Technologies Software Solutions (P) Ltd. - Kerala, India
(2008-12 - 2009-07)
Senior Process Associate - TCS Ltd. - Chennai, India
(2008-06 - 2008-10)
