Gnanambigai S

Senior Digital Marketing Manager with 13+ years of experience across SEO, Performance Marketing, Analytics, and Team Leadership. Proven track record in driving website traffic, first-page keyword rankings, conversion optimisation, and ROI-focused paid campaigns. Strong hands-on expertise in GA4, Google Tag Manager, CRO, and full-funnel reporting. Experienced in managing teams, multiple client accounts, and aligning marketing KPIs with business goals.

Senior Digital Marketing Manager - Hey Search

(2025-02)

• Own end-to-end digital marketing strategy across SEO, paid media, and social platforms.
• Define and track KPIs including traffic growth, keyword rankings, conversions, CPA, and ROAS.
• Improved first-page Google rankings through technical SEO, content optimisation, and link-building.
• Plan, manage, and optimise Google Ads and social campaigns with performance-driven budgets.
• Implement GA4, GTM, event & conversion tracking, and funnel analysis for data-driven decisions.
• Conduct website audits, UX testing, and CRO improvements to increase conversions.
• Manage social media accounts, content calendars, and SMO strategies.
• Prepare monthly SEO, paid, and social reports with insights and recommendations.
• Lead and mentor a digital marketing team, ensuring quality delivery and timelines.
• Partner with clients and leadership to align marketing strategy with revenue and growth objectives.

Digital Marketing Specialist - StanVentures

(2022-06 - 2025-02)

• Increased organic traffic by 40% through SEO and content optimisation.
• Improved conversions by 25% via keyword strategy and landing page optimisation.
• Managed Google, Facebook, and LinkedIn Ads, generating 30% more leads while reducing costs by 20%.
• Boosted social media engagement by 35% through content planning and scheduling.
• Implemented email automation, improving open rates and customer retention.
• Delivered performance reports, improving overall ROI by 25%.

Digital Marketing Specialist - Our Business Ladder

(2018-04 - 2022-06)

• Grew organic traffic by 40% using advanced SEO strategies.
• Reduced PPC spend by 20% while increasing conversions by 15%.
• Executed A/B testing and multi-channel campaigns, contributing to $500K+ revenue growth.

Senior SEO Analyst - E4K Digital Agency | Tech Mantu | Ndot Technologies

(2012-02 - 2018-02)

• Delivered consistent ranking and traffic growth through technical, on-page, and off-page SEO.
• Conducted SEO audits, competitor analysis, and site optimisation.
• Improved domain authority, crawlability, and search visibility across client websites.

Bachelor of Engineering - Electrical & Electronics - Sri Ramakrishna Institute of Technology, Coimbatore (2004 - 2008)