Gokul

Results-oriented digital marketer with a passion for leveraging data-driven strategies to drive brand awareness, customer engagement, and revenue growth. Proficient in SEO, SEM, social media, and email marketing, adept at analyzing market trends and consumer behavior to optimize campaigns.

SOCIAL MEDIA STRATEGIST AND A PAID ADS SPECIALIST at JAB MEDIA LAB

• Developed and executed social media strategies for hospitality and lifestyle brands across Instagram, Facebook, and LinkedIn.
• Managed Meta and Google Ads campaigns, optimizing audience targeting, budgets, creatives, and conversions.
• Planned content calendars and digital campaigns aligned with brand positioning and marketing objectives.
• Monitored campaign performance and analytics to improve reach, engagement, leads, and overall ROI.

DIGITAL MARKETING EXECUTIVE at NICHE STAYS

• Managed Google Ads PPC campaigns using location-based targeting and travel keywords, increasing conversions by 10%.
• Executed data-driven Meta campaigns across Facebook & Instagram, driving 25% higher website traffic and 10% more direct bookings.
• Optimized website content and landing pages for SEO, achieving a 15% increase in organic traffic.
• Conducted A/B testing on Meta Ads, improving CTR by 20% and reducing CPA by 15%.

DIGITAL MARKETING EXECUTIVE at SAUGANDHIKA HOTEL & RESORTS

• Meetings with clients to offer creative ideas for digital marketing strategies
• Developing ideas for digital campaigns
• Executed organic and paid social media campaigns
• Reviewed and optimize the campaigns across the digital platform
• Connected with influencers or KOLs to increase the brand awareness