Gopika Gopan

Assistant Manager – Media Investment & Communications at Amrita Vishwa Vidyapeetham (2023-11 – 2024-12)

• Coordinated with various internal stakeholders to understand their communication requirements and identify their target audiences.
• Maintained relationships with external stakeholders, including media houses across all formats and agencies, ensuring that statistics, circulation figures, and viewership data were up to date.
• Analysed and researched target audience characteristics, purchasing power, media consumption habits, and consumer motivation triggers.
• Planned media activities based on departmental requirements, appropriate timing, usage patterns, and seasonality.
• Managed campaigns and budgets while maintaining accurate records of advertising expenditure.

Influencer Marketing Manager at Woovly - adding life to Life (2019-04 – 2019-06)

• Led Woovly's Campus Ambassador Program.
• Managed 1100+ students from different campuses in India.
• Created social media campaigns and contests to engage users and improve repeat user percentage.
• Building content pipeline, user content, and collaboration with content creators.

MBA in Marketing & Analytics – Amrita School of Business, Amritapuri (2017 – 2019)

B. Tech in Civil Engineering – Prime College of Engineering, Palakkad (2013 – 2017)