Consultant, Healthcare Lead Gen & Growth Ops at Headlamp Health (2025-07 – 2026-04)
Board-level reporting
- Built qualified healthcare lead pipelines across SMB, Mid-Market, and Enterprise segments
- Managed CRM imports, enrichment, segmentation, and campaign workflows in Customer.io, including full data migration
- Designed automation workflows for onboarding, trial reminders, and patient lifecycle milestones
- Delivered board-level reporting on outreach performance and competitor activity
- Planned content calendars and crafted subject lines/emails aligned to brand positioning
- Prepared marketing ops PPTs for leadership and board reviews
- Conducted patent research, fundraising insights, and competitor analysis as ad-hoc strategic projects
Business Analyst at Poolday.ai (2024-02 – 2025-11)
Pipeline & forecasting accuracy
- Generated qualified B2B leads monthly using ZoomInfo, Apollo, Crunchbase, Sensor Tower, and LinkedIn Sales Navigator
- Executed multi-channel outreach campaigns via Mailmodo, Lemlist, and GoHighLevel (GHL), optimized through A/B testing
- Maintained HubSpot CRM hygiene and enriched lead records with verified LinkedIn data for improved targeting
- Led CRM data migration and reporting to support accurate pipeline visibility and sales forecasting
- Tracked and analyzed campaign performance metrics to inform lead generation and marketing operations strategy
Growth Data Specialist, Demand Generation at Turing (2022-10 – 2023-10)
Conversion rate optimization
- Supported demand generation initiatives for tech/SaaS clients across the US market, driving qualified lead volume
- Built and executed email marketing campaigns as part of marketing operations workflows to nurture leads through the funnel
- Analyzed campaign and operations data to identify performance trends and optimize key marketing KPIs
- Managed CRM lead tracking and follow-up cadences to improve conversion rates
- Designed Zapier marketing automation workflows to streamline CRM updates and reduce manual ops tasks
Business Intelligence Specialist at Jordyblue (2020-08 – 2022-09)
Marketing & sales ops efficiency
- Conducted competitor and audience research to inform ecommerce marketing and SEO strategy
- Built Tableau and Looker Studio dashboards to track ecommerce marketing and sales performance
- Cleaned and analyzed B2B, B2C, and ecommerce data to uncover insights supporting marketing and sales ops decisions
- Automated recurring marketing and sales ops reporting workflows using Zapier to reduce manual work
- Supported sales operations by tracking customer satisfaction and billing transparency alongside marketing initiatives
