Gulshan Hassan

Multi-passionate Fashion Designer, Creative Director, and Business Strategist with 15+ years of experience across fashion, interiors, and brand development. Founder of De Gulz Couture, known for blending tradition with modern Indo-Western aesthetics, alongside extensive experience in scaling fashion e-commerce brands in Riyadh. A hands-on leader who seamlessly moves between creativity and execution—whether designing collections, building production systems, leading teams, or driving business growth.

I bring instinct, structure, and soul into everything I build.

Operations & Project Development Lead at Arteva Group of Companies Pvt. Ltd. (2026-07 – Present)

• Working directly with the Managing Director, leading execution across operations and large-scale project development—acting as the core force translating vision into reality.
• Driving end-to-end execution across departments with full ownership and decision-making responsibility

Founder & Creative Director at De Gulz Couture (2012 – 2020)

Built a fashion label from the ground up, offering custom Indo-Western pieces with an in-house production unit.

• Handled everything from design vision and fabric sourcing to client fittings and final deliveries.
• Created deeply personalized fashion experiences that kept clients returning season after season.

Fashion Designer & Production Manager at Danaah (2021 – 2025)

• Translated regional trends into bestselling collections for a major e-commerce brand.
• Handpicked fabrics from wholesale markets and managed a team of 40 to ensure smooth production and timely rollouts.
• Handled finishing, packaging, and final QC to maintain Danaah's elevated brand standard.

Project Development Lead at Arteva Group of Companies Pvt. Ltd. (2021 – 2025)

• Managing daily operations, ensuring team alignment, task execution, and timely delivery
• Conceptualized and designed a large-scale destination project including a resort, wedding venue, convention hall, and highway dining hub
• Developed the complete project blueprint—structure, interiors, exteriors, landscaping, and guest experience
• Designed destination wedding concepts, curating premium, experience-driven environments
• Led highway dining planning, focusing on layout, functionality, and revenue potential
• Spearheading brand partnerships & onboarding, working with global F&B giants like Starbucks, McDonald's, and KFC
• Built business and revenue strategies for resort and wedding verticals
• Designed restaurant & café spaces, including hiring and onboarding teams
• Conducted recruitment and team building across multiple functions
• Collaborated with architects, contractors, and vendors across construction, AC, solar, plumbing, pools, and fittings
• Led landscaping execution, sourcing plants and creating a destination-ready environment
• Functioned with an owner's mindset, independently driving the project while the MD focused on approvals

Designer & Production Consultant at Bafello (2023 – 2025)

• Led design for this contemporary Western-wear e-commerce label, aligning visual identity with global trends.
• Worked closely with production to improve timelines and consistency.

Designer & Production Consultant at Ghaida (2023 – 2025)

• Designed luxe, traditional garments with emphasis on fabric quality, artisanal finish, and brand storytelling.
• Refined production methods to ensure impeccable quality across all customer touchpoints.

Interior Design Consultant at Style My Space (2016 – 2018)

• Brought elegance and warmth into homes and commercial spaces, working with builders like Prestige, Brigade, Sobha, and Hiranandani.
• Led high-end interior projects from concept to execution, known for meticulous finishing and timeless style.

Brand Sales & Marketing Partner at Eat ON (2017 – 2020)

• Helped shape the brand identity of this food startup, working on everything from packaging to pitch decks.
• Built partnerships with Swiggy, Zomato, BigBasket, and other major players—driving revenue through B2B deals.
• Ensured top-notch quality control and timely deliveries to maintain customer trust.

Fashion Consultant at Ethnics (2011 – 2013)

• Helped clients curate looks that matched their personality and occasion.
• Brought a designer's eye to everyday styling, driving store sales and customer satisfaction.

Business Manager at National Institute of Management Studies (2007 – 2010)

• Led a 20-member team tasked with selling management programs.
• Hit consistent targets while building a culture of motivation, accountability, and growth.

Sales Manager at Time Life (2003 – 2006)

• Star performer every month—exceeding sales targets and earning top commissions.
• Developed people-first sales strategies that turned conversations into conversions.

Bachelor of Business Management in BBM – St. Agnes College (2003 – 2003)