Gunjan Kaur Kapoor

Results-driven social media professional with expertise in content creation, campaign management, and audience engagement. Leveraging an MA in English Literature and technical SEO skills to craft compelling narratives and drive brand growth across digital platforms.

Social Media Manager - The Sentinel Digital

(2025-04)

• Conduct investigative research, fact-checking, and multi-source verification for breaking and sensitive news stories.
• Verified information from multiple independent sources during the 2025 Zubeen Garg drowning incident to prevent misinformation and confirm accurate developments amid widespread false assumptions online.
• Coordinate with reporters, newsroom teams, and external sources to authenticate developing news before publication.
• Monitor digital platforms, public statements, and real-time updates for accurate news tracking and verification.
• Assist in identifying misinformation trends and verifying credibility of circulating reports during high-impact news events.
• Support editorial teams in maintaining journalistic accuracy, ethical reporting standards, and source reliability.
• Utilize audience analytics and SEO tools to track news reach and public engagement.

Social Media Manager - The Assam Tribune

(2024-08 - 2025-04)

• Assisted editorial teams with investigative journalism research, verification, and newsroom fact-checking processes.
• Worked on coverage related to the Air India 2024–2025 back-to-back flight bomb threat incidents through detailed source verification and investigative coordination.
• Communicated with official Air India representatives, including Apoorva Bansal and Sameek Bhattacharya (PRO, Air India), to confirm facts and ensure reporting accuracy.
• Participated in daily fact-checking procedures to verify authenticity, credibility, and accuracy of news reports before publication.
• Conducted background research, monitored developing stories, and verified online information from multiple credible sources.
• Assisted in handling sensitive and rapidly developing news situations while ensuring ethical and accurate reporting standards.
• Collaborated with reporters and editorial staff to strengthen verification processes and maintain newsroom credibility.

Growth Hacker - Nexuses

(2025-01 - 2025-03)

• Implemented marketing strategies to optimize B2B growth and lead generation.

Tutor - Independent

(2015-01 - 2022-06)

• Provided academic support to students across various subjects.
• Communicated with parents to track student development.

Master of Arts - English Literature - The Assam Royal Global University (2022 - 2024)