Gurdeep Singh

Social Media Marketing Specialist with over 4 years of experience in driving follower growth and engagement across platforms including Instagram, LinkedIn, Facebook, X (formerly Twitter), and YouTube. Seeking an opportunity to leverage expertise in campaign strategy, advertising, and performance analytics to contribute to measurable business outcomes.

Social Media Analyst - XL Dynamics India Pvt. Ltd. - Mumbai

(2021-03 - 2025-07)

• Planned, executed, and optimized Meta and LinkedIn ad campaigns to generate leads and enhance brand visibility across all social media platforms
• Oversaw the daily management of company and clients social media accounts, including Facebook, LinkedIn, Instagram, X (Twitter), and YouTube
• Scheduled and published content using tools like Hootsuite and Loomly across various platforms
• Monitored and responded to comments and messages to maintain high engagement and ensure timely customer interactions
• Analyzed performance metrics using analytics tools to optimize and refine content strategies
• Ensured consistent brand messaging and visual identity across all digital platforms

Social Media Marketing Intern - APNELOG NGO

Duration: 1 month

• Managed and created content for APNELOG's social media platforms to increase visibility and community engagement.
• Developed and implemented strategies to improve online reach and audience interaction.
• Assisted in running digital campaigns for awareness and outreach programs.

MBA - Marketing and Finance - International School of Informatics and Management (2019 - 2021)

B.com - Maharana Pratap Post Graduation College (2016 - 2019)

XII CBSE BOARD - St. Paul's Sr. Secondary School (2016)

X CBSE BOARD - St. Paul's Sr. Secondary School (2014)