Haasini Putsala

Data Analyst with 1+ year of experience building SQL pipelines, dashboards, and root-cause analysis that resolve data inconsistencies and support evidence-based decision-making. Experienced in data quality and validation, FRD authoring, and product analytics (Amplitude, Microsoft Clarity), with a track record of collaborating across Product and Engineering teams. Microsoft PL-300 certified; selected for the McKinsey Forward Program 2026.

Seeking

Analyst, Data Analyst, or Product Analyst roles.

Data Analyst at ShopDeck (2025-10 – Present)

Product Analytics - Hits & Onboarding

• Cut issue detection latency from 2 weeks to real-time by building a cross-functional operations monitoring platform across 8 teams, resolving data inconsistencies and coverage gaps.
• Drop in overall escalations by 84% and senior-level escalations by 54% through end-to-end RCA and behavioral segmentation across product and operational data, reconciling conflicting records across sources.
• Improved GC callback rate from 20% to 60% and recovered 30% of at-risk revivals through data-driven process interventions, backed by reusable SQL pipelines and KPI dashboards tracking NPS, TAT, and escalation trends.
• Partnered with Product and Engineering to define KPIs and document business requirements (FRDs), delivering data-backed recommendations while upholding data quality and validation standards.
• Surfaced feature adoption and conversion funnel insights by analyzing user behavior with Amplitude and Microsoft Clarity. Accelerated FRD authoring and cross-team reporting cycles using AI-assisted research and documentation workflows (Claude API, MCP).

Analyst at Deloitte (2025-07 – 2025-09)

AI and Data

• Built 10 client-ready dashboards in Power BI and Tableau for a US healthcare client, tracking 15 KPIs within 7 weeks. Delivered dashboards that were adopted by the client as their standard reporting tool for insurance plan performance tracking.

B.Tech in Electronics and Communications Engineering – Visvesvaraya National Institute of Technology, Nagpur (2021 – 2025)

Integrated Sciences with Economics – Bright Riders School, Abu Dhabi (2019 – 2021)