Harini Happy Deer

Senior Corporate Communication and Content Strategy professional with close to 20 years of experience across media, journalism, corporate communications, digital strategy, training, and strategic storytelling. Currently serving as Deputy General Manager - Corporate Communications at MEIL, with experience in managing strategic communication initiatives, executive messaging, reputation-sensitive communication, and multi-platform digital communication across corporate and public-facing ecosystems. Skilled in corporate communication, crisis communication, social media strategy, leadership communication, content planning, presentation development, audience engagement, and strategic storytelling.

Experienced in conducting communication and soft skills training sessions for students, professionals, and government teachers, with expertise in course design, workshop structuring, learning material development, and communication mentoring. Strong ability to combine strategic thinking, storytelling, audience psychology, and practical execution to create impactful communication and learning experiences.

Deputy General Manager, Corporate Communications at Megha Engineering & Infrastructures Limited (MEIL) (2022-01 – Present)

India's leading infrastructure company with operations across multiple sectors and international markets.

• Led strategic corporate communication initiatives across digital and organizational platforms.
• Managed large-scale content operations, communication planning, campaign messaging, and stakeholder-focused communication.
• Handled high-visibility communication projects and reputation-sensitive communication requirements.
• Developed strategic narratives, executive messaging, campaign communication, presentations, and digital communication assets.
• Managed platform-specific communication strategies across Twitter/X, Instagram, LinkedIn, Facebook, and YouTube.
• Coordinated with writers, designers, editors, and communication teams for seamless execution of large-scale communication initiatives.
• Led communication planning and content execution during high-pressure communication situations and major public-facing events.
• Developed audience-centric communication strategies aligned with digital engagement trends and organizational goals.
• Managed communication workflows involving content quality, messaging consistency, approvals, and campaign structuring.
• Delivered soft skills and communication training sessions through the MEIL Foundation Skill Development Centre.
• Created course materials, training modules, presentation content, trainer guides, and learning support materials.
• Mentored trainers and coordinated structured communication learning programs.
• Worked extensively on strategic storytelling, executive communication, public-facing narratives, and digital engagement initiatives.

Creative Writer / Editor at Happy Deer Media Works (2018-01 – 2022-12)

Content services company focused on strategic content creation, digital storytelling, videography, and corporate communication solutions.

• Led content strategy and creative storytelling initiatives for brands across digital platforms.
• Built engaging communication narratives focused on audience engagement, brand positioning, and digital visibility.
• Managed content planning, script writing, editorial workflows, and communication development projects.
• Led and mentored an all-women creative team focused on collaborative storytelling and innovative communication approaches.
• Developed high-engagement content across social media, branding, lifestyle, and communication campaigns.
• Worked extensively on presentation development, communication structuring, and storytelling-focused content.

Team Lead & Senior Writer at Styles at Life (2016-01 – 2022-12)

India's leading lifestyle and digital publishing platform.

• Developed SEO-focused content strategies to improve audience reach, engagement, and digital visibility.
• Created high-engagement content across lifestyle, health, wellness, fashion, beauty, travel, home décor, and personal growth topics.
• Developed platform-oriented storytelling approaches to improve reader retention and engagement.
• Crafted compelling headlines, introductions, and audience-focused editorial content.
• Worked extensively on digital writing strategies aligned with search trends and audience behavior.
• Managed content quality, editorial structuring, and communication consistency across digital content projects.
• Contributed to audience-focused storytelling that strengthened platform engagement and online visibility.

Content Team Leader at Want Solution, Adelaide (2015-01 – 2016-12)

• Led remote content creation and digital communication initiatives.

Manager - Content & Business Development at I-Mech Technologies (2013-01 – 2015-12)

• Managed branding, communication, and content-led business development activities.

Lead Content Writer at Synergy Publications (2012-01 – 2013-12)

• Developed educational and editorial content.

Freelance Content Writer at Multiple digital publications (2009-01 – 2012-12)

• Worked with multiple digital publications including Wow Hyd Magazine, Editors Delight, and Ekikrat.in.

Technical Writer at ADP (2010-01 – 2010-12)

• Simplified technical information into user-friendly communication formats.

Research Assistant at Action Against Hunger (2008-01 – 2009-12)

• Supported research communication and community engagement initiatives.

Crime Reporter at Deccan Chronicle (2008-01 – 2008-12)

• Covered field reporting and public-interest stories.

TV Anchor & Reporter at Various Networks (2006-01 – 2007-12)

• Built expertise in presentation, reporting, and audience engagement.

Reporter / Writer / Team Leader / Manager at Freelance Consultant (2006-01 – 2016-12)

MBA in Customer Relationship Management – Symbiosis International University, Pune (2017-01 – 2019-12) (SCDL)

MA in Advertising & Public Relations – Madurai Kamaraj University (2009-01 – 2011-12)

PG Diploma in Technical Writing – Symbiosis International University, Pune (2011-01 – 2012-12)

BA in Mass Communication & Journalism – Loyola Academy, Secunderabad (2005-01 – 2008-12)