Harini . V

Analytical and detail-oriented graduate with hands-on experience in social media marketing, SEO fundamentals, and content planning, complemented by a strong technical and process-driven background in CRM systems and data analysis. Executed a 30-day social media strategy for a local business, creating promotional content with Canva and applying keyword research and SEO best practices to improve reach. Strong stakeholder communication, documentation, and self-driven project execution skills, built through independently scoping and delivering full projects end-to-end, support effective planning and management of digital marketing campaigns.

Digital Marketing at Self-Initiated Project (2026-04 – 2026-05)

Social Media Marketing & SEO Campaign for a Local Business

• Developed and executed a 30-day social media marketing strategy for a local business, planning content themes and posting cadence to build consistent audience engagement.
• Created engaging posts and promotional creatives using Canva, tailoring visuals and messaging to the brand and target audience.
• Conducted basic keyword research and applied SEO best practices to social content and captions to improve discoverability.
• Planned and managed a content calendar across Instagram and Facebook, coordinating post timing and themes across both platforms.

Salesforce Developer at Self-Initiated Project (2025-10 – 2026-01)

Invoice Management System

• Gathered end-to-end business requirements and translated them into automated workflows using Apex, Flows, and Validation Rules — a requirements-to-execution process mirrored in campaign brief-to-launch workflows.
• Built custom reports and dashboards giving stakeholders real-time visibility into status, trends, and compliance, showcasing the same performance-reporting skillset used for marketing analytics and campaign dashboards.
• Enforced data accuracy through validation rules at the point of entry, reflecting attention to data integrity, which underpins reliable marketing attribution and reporting.
• Technologies used: Salesforce, CRM, Apex, SOQL, Lightning Web Components (LWC), Flows, Reports, and Dashboards.

Embedded Systems at Team Project (2022-09 – 2022-11)

Bluetooth-Enabled Street Light Control System

• Contributed to requirements scoping, system design documentation, and cross-functional collaboration within a team of four, reflecting comfort working across technical and non-technical stakeholders.
• Delivered functional specifications covering scheduling and monitoring logic — experience in structured planning and documentation applicable to campaign calendars and content scheduling.

B.E. in Electronics and Telecommunication Engineering – Anna University | Karpagam College of Engineering (2025)

Higher Secondary Certificate – State Board | PAVB (2021)

Secondary School Leaving Certificate – State Board | GHSS (2019)