Hariom Jaiswal

Marketing and brand strategist working in the craft, artisan, and rural entrepreneurship ecosystem. I manage the marketing and brand operations of Pabiben.com and support artisan-led businesses at Kaarigar Clinic through training, research, and business development. My expertise includes strategic brand building, digital marketing, craft research, livelihood-focused programs, and design-led social impact.

Marketing Manager - Kaarigar Clinic & Pabiben.com

(2024-01)

• Leading marketing, brand strategy, and digital campaigns for Pabiben.com.
• Managing content strategy, Meta Ads, email campaigns, and influencer collaborations.
• Supporting artisans with branding, costing, storytelling, and business development.
• Conducting craft research, documentation, and system mapping.
• Training micro-entrepreneurs under the Business Wellness Program.
• Managing exhibitions, partnerships, and craft-based outreach initiatives.

Marketing Executive Intern - Shades and Shapes Studio

(2024-01 - 2024-06)

• Conducted consumer research and demographic profiling.
• Managed influencer partnerships and vendor relationships.
• Performed competitor analysis and supported brand positioning.
• Streamlined design and sales processes; reported to the CEO.

Business Development Intern - NEHHDC Ltd. (Ministry of DoNER)

(2023-05 - 2023-07)

• Designed solutions for regional crafts and artisan products.
• Contributed to brochures, website content, and social media marketing.
• Researched Northeast artisan clusters and documented market insights.

Master of Design - Strategy Design Management - NIFT Gandhinagar (2022 - 2024)

Bachelor of Visual Arts - Painting & Sculpture - MS University of Baroda (2017 - 2021)