Harneswar Baskaran

Creative and results-driven Multimedia Designer with over 8 years of experience in branding, digital & motion design, and advertising. Skilled in creating engaging visuals that drive brand growth and audience engagement. Experienced across leading agencies and diverse industries — bringing strong conceptual thinking, sharp attention to detail, and a proven ability to deliver premium creative under tight timelines.

Creative Lead at Incube/TBWA (2026-04 – Present)

• Lead creative direction and execution across integrated brand campaigns for clients spanning multiple industries, upholding TBWA's global creative standards.
• Oversee end-to-end production of static and motion content, guiding a team of designers and setting quality benchmarks across projects.
• Partner directly with strategy, account, and client leadership to translate business objectives into distinctive, high-impact creative concepts.
• Mentor junior and mid-level designers, shaping a culture of innovation and consistently elevating overall creative output.

Senior Creative Designer at Artslab (2025-06 – 2026-04)

Advertising Agency

• Led end-to-end design processes for digital marketing campaigns and brand activations across diverse industries.
• Produced static and motion graphics using the full Adobe suite, ensuring brand consistency and campaign impact.
• Collaborated with strategy, content, and media teams; contributed to brainstorming and designed landing pages and emailers.
• Maintained high-quality standards, stayed current with design trends, and mentored junior designers.

Creative Designer at Enfection (Pvt) Ltd. (2023-05 – 2025-06)

Advertising Agency

• Designed visual content for digital and print campaigns — social media posts, website banners, brochures, and event materials.
• Ensured brand consistency across channels; collaborated with content and marketing teams throughout the project lifecycle.
• Handled basic video editing, coordinated with vendors for production, and maintained organised archives of all design assets.
• Provided creative input for social media strategy and regularly updated materials based on stakeholder feedback.

Creative Designer at Scholar Hub (2020-05 – 2023-06)

• Designed engaging visual content for digital marketing, brand campaigns, and social media across tech and FMCG industries.
• Coordinated with strategy, content, and media teams to align visuals with campaign goals.
• Managed end-to-end design workflow from concept to delivery; designed supporting materials including landing pages and emailers.

Design Executive at Euro International (2019-04 – 2020-03)

• Led design of marketing materials — event flyers, posters, brochures, and social media posts — ensuring a consistent, professional brand image.
• Owned projects from concept to delivery; collaborated with management on content for student placement programs.
• Introduced improved design templates, upheld high creative standards under tight deadlines, and mentored junior interns.

Design Intern at Euro International (2018-09 – 2019-03)

• Designed promotional materials (flyers, brochures, banners, social media graphics) for student placement services aligned with brand guidelines.
• Created templates under supervisor guidance and independently managed tasks using Photoshop and Illustrator.

BA in Visual Communication – AMDT (Pvt) Ltd.

HND in Visual Communication – Academy of Multimedia Design and Technology (2019-05 – 2022-02)

Foundation in Art & Design – Academy of Multimedia Design and Technology (2018-05 – 2020-07)

Diploma in English – International College of Business Management (2017-01 – 2017-07)

Primary & Secondary Education – St. Joseph's College (2006-01 – 2016-12)