Harpreet
Senior Brand & Graphic Designer
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About
Senior Brand & Graphic Designer with 9+ years of experience leading brand identity, visual communication, and creative design initiatives. Trusted by 42+ brands to deliver over 800+ successful projects, creating scalable design systems and marketing assets that elevate brand value and support business growth.
Experience
Graphic Designer - The L'OR (Clothing Brand)
(2016-08 - 2017-04)
Designed fashion-centric creatives and illustrations aligned with brand aesthetics. Contributed to visual storytelling for apparel collections across digital platforms. Assisted in strengthening brand identity through consistent design language.
Graphic Designer - Forging & Chemical Ind.
(2017-05 - 2018-06)
Created print-ready designs for catalogues, business cards, packaging, and promotional materials. Delivered quick-turnaround designs while maintaining quality and brand consistency.
Graphic Designer - Lovely Bake Studio (FMCG)
(2018-07 - 2019-06)
Designed creative packaging, catalogues, and branding materials for FMCG products. Supported marketing initiatives with visually appealing print and digital creatives. Played a key role in enhancing brand visibility and market reach.
Graphic Designer - Braveston (Design Studio)
(2019-08 - 2020-01)
Worked on branding, social media creatives, and print campaigns for multiple clients. Delivered design solutions for clients including hospitality and local businesses. Collaborated closely with marketing teams to meet campaign goals.
Sr. Graphic Designer - AdFix (Creative Agency)
(2020-03 - 2022-05)
- Led the creative direction and visual strategy for multiple client accounts across branding, FMCG, healthcare, nutrition, lifestyle, and international markets.
- Owned end-to-end design execution including brand identity development, campaign concepts, social media creatives, print collateral, and digital marketing assets.
- Conducted creative research, mood boarding, and concept presentations to align design solutions with client business goals.
- Mentored and guided junior designers, reviewing work, setting quality benchmarks, and improving overall team output.
- Managed multiple projects simultaneously in a high-pressure agency environment, consistently meeting deadlines without compromising design quality.
- Played a key role in strengthening client relationships by delivering strategic, scalable, and brand-focused design solutions.
- Contributed to pitches and new business proposals by developing compelling visual narratives and presentation assets.
Graphic Designer - Chandigarh University
(2022-06 - 2025-12)
- Designed Digital & Print Marketing Collateral including social media creatives, performance ads, emailers, brochures, flyers, banners, and promotional materials for student acquisition and brand awareness campaigns.
- Collaborated Cross-Functionally with marketing, content, and academic teams to develop impactful visual communications that effectively conveyed complex educational information.
- Maintained Brand Consistency across all digital and print touchpoints by adhering to established visual guidelines and ensuring a cohesive brand presence.
- Managed Multiple Concurrent Projects in a fast-paced environment, delivering high-quality creative solutions within deadlines while maintaining exceptional attention to detail.
Education
BSc - Computer Science - PCM SD College, Jalandhar (2012 - 2015)
DGWA - Diploma in Graphic, Web Designing & 2D Animation - MAAC Institution, Jalandhar (2015 - 2016)
MBA - Digital Marketing & Entrepreneurship - CU Online, Mohali (2023 - 2025)