Manager at DB Corp Ltd (2022-01 – Present)
Manager responsible for client management, branding content development, collaboration with graphics teams, business news writing, field reporting, content policy development, feature writing, and AI-powered scriptwriting.
- Conducted in-depth interviews with clients to understand their advertising needs and objectives, enabling the development of customized strategies that align with their brand vision
- Created compelling branding content tailored to each client's unique requirements, enhancing their market presence and audience engagement
- Partnered with the graphics department to design and produce visually appealing advertisements, ensuring alignment with client expectations and campaign goals
- Authored insightful business news articles, delivering up-to-date and relevant information to readers and strengthening the publication's credibility
- Conducted on-site reporting to gather firsthand information for business news stories, ensuring accuracy and depth in coverage
- Developed innovative content policies for advertising, adapting to emerging market trends and client needs to improve campaign effectiveness
- Wrote in-depth feature articles exploring complex topics, providing readers with comprehensive insights and engaging narratives
- Writing creative scripts for videos, podcasts, and advertisements using AI assistance
- Utilized AI tools for Hindi content optimization and audience engagement
Social Media Content Writer & Analyst at Windchimes Communications Pvt. Ltd. (2021-01 – 2022-12)
Social Media Content Writer & Analyst with expertise in content creation, strategy development, content planning, collaboration, performance analysis, AI-assisted optimization, trend adaptation, and client interaction.
- Developed engaging and creative content tailored for various social media platforms, including captions, slogans, and posts, while maintaining brand consistency
- Wrote high-quality, SEO-friendly content for social media platforms, blogs, and client campaigns to enhance online presence and engagement
- Designed and executed social media strategies for client campaigns, including product launches, seasonal promotions, and brand awareness drives
- Created and managed detailed content calendars, ensuring timely scheduling, approvals, and uploads
- Collaborated with design teams to produce high-quality visuals, videos, and graphics to enhance content appeal
- Monitored social media analytics using tools to evaluate key performance metrics (KPIs) such as engagement rates, clicks, and shares. Prepared detailed reports and provided actionable insights for strategy improvement
- Leveraged AI-powered tools to analyze audience engagement and optimize content strategies based on real-time insights
- Leveraged trending hashtags, viral formats, and innovative ideas to keep content relevant and engaging
- Used AI-based scheduling tools for automated content posting, audience interaction, and sentiment analysis to enhance engagement
- Maintained close communication with clients to gather requirements, incorporate feedback, and deliver high-quality, timely content
Senior Sub-Editor at Dainik Bhaskar, Jabalpur-Nagpur Group (2018-01 – 2021-12)
Senior Sub-Editor responsible for news creation, data storytelling, infographic content, research-based stories, content development, and multi-topic coverage.
- Developed accurate and engaging news content across diverse topics, including national, international, sports, entertainment, health, and politics
- Analyzed complex data sets to create impactful data-driven stories, simplifying them for reader understanding
- Designed visually appealing and informative infographics to complement news stories and enhance audience engagement
- Conducted in-depth research for feature and investigative stories, ensuring accuracy and depth in reporting
- Produced high-quality articles adhering to the publication's editorial guidelines and maintaining a consistent tone and style
- Ensured timely coverage of a wide range of topics, balancing editorial priorities with audience interests
Anchor & Field Reporter at DNN News Channel (2017-01 – 2018-12)
Anchor & Field Reporter responsible for news reporting, field reporting, hosting live shows, conducting interviews, and presenting news content.
- Played a key role in news reporting, field reporting, and hosting live shows, covering various local, national, and international events
- Conducted on-the-ground field reporting, gathering first-hand information from events, interviews, and breaking news stories
- Actively contributed to the news writing and presentation processes, ensuring accurate and engaging content for the audience
- Collaborated with the team to prepare and deliver news reports on societal, political, and cultural topics
- Conducted interviews and covered live bulletins and special programs, reporting directly from the field
- Utilized effective communication and storytelling skills to strengthen the channel's image and connect with the audience
Reporter at Raj Express News Paper (2014-01 – 2017-12)
Reporter responsible for field reporting on diverse beats, conducting interviews, research and fact-checking, editorial collaboration, breaking news coverage, and feature stories.
- Conducted field reporting on diverse beats, including RTO, NGT, Pollution Board, Lifestyle, Entertainment, Sports, Art & Culture, and social issues
- Led interviews with prominent figures to gather insights and develop in-depth articles and reports
- Performed thorough research and fact-checking to ensure the accuracy and credibility of news stories
- Collaborated with the editorial team to create engaging, reader-focused content for publication
- Played a key role in covering breaking news, providing timely updates under tight deadlines
- Contributed to feature stories and special reports, enhancing the publication's content diversity and appeal
