Growth & Influencer Lead - SSKL Group
(2024-06 - 2026-02)
Led influencer acquisition campaigns, driving a 128% increase in overall campaign engagement.
- Vetted and selected creator partners based on strict audience alignment, niche relevance, geography, and KPIs.
- Authored creative campaign briefs and scripts optimized for audience resonance and customer intent.
- Coordinated deliverables across influencers, internal marketing teams, and retail units for seamless execution.
- Established tracking workflows and reporting systems to measure reach, impressions, views, clicks, and conversion ROI.
- Supported multi-channel growth campaigns utilizing Meta Ads, Google Ads, Email Marketing, and Search Console.
Growth & Social Manager - Elemmentz
(2023-01 - 2024-12)
- Scaled official Instagram account organically from 8,000 to 21,000 followers through structured content testing.
- Designed content distribution blueprints across Reels, strategic collaborations, and creator partnerships.
- Managed full content lifecycle from ideation, scripting, and production to publishing, post-campaign analysis, and optimization.
- Leveraged real-time engagement data and audience signals to refine brand messaging and distribution tactics.
Growth & Social Executive - MARCAMOR
(2022-01 - 2023-12)
- Researched user intent, competitor positioning, and content gaps across client brand portfolios in an agency setting.
- Supported digital visibility initiatives, content execution, and performance analytics reporting.
Growth & Content Consultant - Freelance
(2020-01 - 2022-12)
- Managed organic social content and distribution strategies across Instagram and YouTube for emerging DTC brands.
- Developed narrative frameworks and engagement-first strategies designed to drive community interaction and brand awareness.
