Harsha Vedhantham

Influencer marketing specialist with a track record of building creator partnerships, running influencer-led acquisition campaigns, and scaling organic reach across Instagram and YouTube. Experienced in creator sourcing, campaign ideation, workflow ownership, and performance tracking, with strong instincts for audience psychology and creator-brand fit.

Growth & Influencer Lead at SSKL Group

• Drove influencer-led acquisition campaigns end-to-end — creator sourcing, outreach, and onboarding through to content delivery — increasing campaign engagement by 128%.
• Built influencer workflows, campaign calendars, and performance tracking systems to manage creator output at scale.
• Aligned creator content and formats with brand goals and seasonal retail launches, optimizing for engagement across each partnership.

Growth & Social Manager at Elemmentz

• Scaled organic Instagram growth for a luxury interior brand from 8K to 21K, using brand collaborations and creator-style content alongside owned posting.
• Designed distribution strategy across reels, carousels, and brand/creator collaborations to maximize reach and recall.
• Owned end-to-end content workflow — shoot planning, edits, approvals, and publishing — coordinating closely with creative and brand stakeholders.

Growth & SEO Executive at Marcamor

• Researched audience intent and competitor positioning across retail and F&B brands to inform creator and content targeting.
• Built scalable content systems that improved discoverability and brand visibility ahead of campaign pushes.

Growth & Content Consultant at Freelance

• Ran freelance influencer and content collaborations across Instagram and YouTube, handling creator coordination, hooks, and format testing.
• Developed a content and outreach style geared toward engagement, clarity, and conversion, grounded in creator-audience psychology.