Creative Head
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As a multidisciplinary design leader with 16+ years of experience, I bring a strategic approach to visual storytelling and brand transformation. I've led high-performing creative teams across global agencies and in-house environments—delivering award-winning campaigns and scalable design systems across tech, FMCG, fashion, automotive, and lifestyle brands.
My work spans digital experiences, ATL & BTL, branding, packaging, and experiential design. Whether building a design culture at Nykaa or driving creative excellence at Saatchi & Saatchi and Leo Burnett, Lowe Lintas, FCB Ulka I focus on results—measured in impact, engagement, and brand growth.
I’m passionate about mentoring teams, embedding design thinking in business strategy, and crafting emotionally resonant experiences.
Specialties: Design Strategy, Brand Systems, Art Direction, Creative Leadership, UX/UI Collaboration, ATL/BTL Campaigns, Cross-functional Team Building.
As a multidisciplinary design leader with 16+ years of experience, I bring a strategic approach to visual storytelling and brand transformation. I've led high-performing creative teams across global agencies and in-house environments—delivering award-winning campaigns and scalable design systems across tech, FMCG, fashion, automotive, and lifestyle brands.
My work spans digital experiences, ATL & BTL, branding, packaging, and experiential design. Whether building a design culture at Nykaa or driving creative excellence at Saatchi & Saatchi and Leo Burnett, Lowe Lintas, FCB Ulka I focus on results—measured in impact, engagement, and brand growth.
I’m passionate about mentoring teams, embedding design thinking in business strategy, and crafting emotionally resonant experiences.
Specialties: Design Strategy, Brand Systems, Art Direction, Creative Leadership, UX/UI Collaboration, ATL/BTL Campaigns, Cross-functional Team Building
Rachana Sansad | Bachelor of Fine Arts (BFA), Applied Art Developed a comprehensive skill set in applied art, encompassing areas such as visual communication, design principles, digital media, creative problem-solving, Branding.
