Content Specialist, CAT(98 percentiler)
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As far as my core strengths are concerned, I'm a creative and passionate marketing and content creation professional. Apart from my penchant for and repertoire in digital marketing, freelance tutoring, content creation, B2B sales, creative writing and storytelling, I have experiences across multiple industries including offline marketing, data analytics, content-quality enhancement and even NGOs under my belt. I have experience working on a diverse portfolio of projects which included creating content for various platforms and leading editorial staff at national and international level.
I also have an article published in the Business Standard newspaper. I also have experience as an external and internal communicator, having managed sales relations and a wide variety of content writing and proofreading assignments. With a strong hold over Python, SPSS and Java, I've also developed a proficiency in data analysis and market research,
When it comes to work ethics, I'm a strong advocate for diversity and inclusion at work - I strongly believe that no gender, race, ethnicity, age or disability can ever act as a snag when your goals, and the ideals driving them, are clear.
At Growth Jockey: A company built upon the continuous innovation and unending perseverance of its founders, Growth Jockey has shown me what it takes to succeed in a world as fast-paced and rapidly transitioning as the one we currently live in. In my time here, I have learned and experienced a 1000 times more than what a traditional MNC job would have taught me. From content creation, social media marketing and SEO optimization to product and project management, I have donned almost every hat imaginable.
If I have to be a bit more specific my day to day role includes client management along with overseeing the development and management of their product portfolios.I work closely with cross-functional teams to define product strategies, gather requirements, and drive the execution of product initiatives from concept to launch.
As the head of a content creation and SEO project, achieved a 14-point increase in domain authority and a 100% organic traffic boost. Led organic and marketing campaigns resulting in a 200% increase in lead generation. Executed banner ads across multiple channels, including Search Ads, Display Ads, and Retargeting Ads.
Developed omnichannel goals and mentored employees for successful task completion. Prepared accurate performance reports and identified industry trends and technologies. Evaluated metrics, brainstormed growth strategies, and gathered raw materials for product development.
Conducted research, cost analysis, and presented ideas to corporate executives. Created marketing campaigns and ensured compliance with intellectual property regulations.
Before my MBA: I have tutored a lot of students in English and Quant in my batch as well as separately as an online tutor for a plethora of exams as I have always had a good hold over English and Maths.
MBA in Marketing and Data Analytics from IIM Sirmaur: I completed my MBA from IIM Sirmaur in Paonta Sahib in Himachal Pradesh. During my two-year on-campus course, I got to immerse myself in and learn a wide variety of curricular as well as extracurricular disciplines for a holistic and enormously productive stint in my education.
