Harshit Soni

Frontend Engineer with 4.5 years of experience building scalable React and Next.js applications across e-commerce, logistics, and SaaS domains. Experienced in frontend architecture, performance optimization, SEO, and reusable design systems, with proven impact through faster delivery, improved Core Web Vitals, and scalable UI platforms.

Software Engineer at Aerem Solutions Pvt. Ltd. (2024-06 – Present)

• Re-architected the SunStore solar e-commerce platform, overhauling front-end architecture and UI using React and AI-assisted development, delivering a scalable storefront that drove an 8% increase in procurement productivity.
• Introduced Shadcn/UI in SunStore and developed 15+ reusable components, improving UI consistency and reducing UI development effort by approximately 30%.
• Implemented Mixpanel and MoEngage analytics to track user behavior across web and mobile, uncovering device distribution insights (58% desktop, 40% mobile, 2% tablet) that informed responsive design priorities.
• Spearheaded development of the Sales App v2 for Aerem's sales organization, building new workflows and dashboards that boosted loan sales productivity by 15%.

Frontend Engineer at Fluent Health (2023-10 – 2024-06)

• Led a marketing site overhaul using Next.js SSG, ISR, and SSR; integrated Google Tag Manager and Google Search Console, partnering with an SEO agency on technical and content optimization to achieve an SEO score of 92.
• Reduced page load times by 15% through code splitting, lazy loading, and image optimization in Next.js, measurably improving Core Web Vitals.

Associate Software Engineer at Cogoport (2021-11 – 2023-08)

• Architected a reusable React component library adopted across 5 teams, cutting feature development time by 28% and establishing consistent UI/UX standards.
• Refactored contract workflow logic and business rules, increasing minimum transaction throughput by 8%.
• Built the frontend onboarding flow in React for a partner onboarding program, reducing partner churn rate by 17%.
• Removed 34 legacy frontend modules and dead code, reducing bundle size and improving maintainability.

Bachelor of Technology in Electronics And Communication Engineering – Institute of Engineering and Technology (2017-07 – 2021-07)