Harshita Singhal

Product manager with 3+ years of experience building and scaling consumer fintech products in the BFSI domain. Proven expertise in identifying customer pain points through data analysis, optimizing user journeys, defining product requirements, and driving cross-functional execution across design, sales and operations. Delivered over Rs 10cr in incremental revenue, improved conversion through experimentation, led 8 successful product releases, and execution 0-1 product launches across multiple states.

Passionate about building centric products launches across multiple states and customer-centric products backed by data-driven decision-making.

Product Manager - Bajaj Finance Limited

(2023-07)

• Identified a 50% drop-off in the loan application funnel through customer journey analysis and designed an A/B-tested re-engagement strategy using SMS and in-app nudges, improving conversion by 15% and generating ₹10 Cr+ average monthly incremental revenue.
• Identified a monetization opportunity through lifecycle and campaign analytics, integrating pocket insurance into the customer journey to generate ₹1 Cr incremental revenue.
• Improved customer communication reliability by reducing email bounce rate from 49% to 0.93% through root cause analysis and infrastructure optimization, strengthening customer engagement and domain health.
• Owned end-to-end product documentation, including PRDs, FRDs, user stories, acceptance criteria, and functional specifications, ensuring seamless collaboration between business stakeholders, QA, and Design teams.
• Successfully managed 8 end-to-end product release cycles, including sprint planning, UAT coordination, stakeholder communication, production deployment, and post-release validation with zero critical production issues.
• Led the 0-to-1 launch of the Two-Wheeler Financing product across Andhra Pradesh, Telangana, and Tamil Nadu by coordinating Product, Sales, Operations, and Collections teams from product setup through market rollout.
• Collaborated with Sales and Operations teams to develop go-to-market strategies, dealer onboarding processes, and festive campaigns, scaling product adoption across 200+ cities.
• Designed and delivered structured product enablement programs for field teams, improving onboarding effectiveness and reducing operational errors.

MBA - Finance - Prestige Institute of Management and Research (2021 - 2023)

Bachelor of Commerce - Economics - Govt. Girls I.G. College (2017 - 2020)