Harshitha Thokala

Creative and detail-oriented Fashion Designer with over 2 years of experience in apparel design, product development, and vendor coordination. Skilled in managing the end-to-end design lifecycle — from concept, sourcing, and sampling to quality checks and final execution. Strong understanding of menswear, womenswear, kidswear, and ethnic wear, with an eye for trends, materials, graphics, and cost feasibility.

Adept at working cross-functionally with sellers, production teams, and marketing units to ensure design accuracy, brand alignment, and timely delivery

Design Associate/Head of Embroidery at SOUL INNATE (2025-05 – Present)

• Conceptualize, design, and develop embroidery motifs, placements, and surface layouts, leading embroidery sampling from concept to final production
• Coordinate with artisans and production teams to ensure embroidery quality, consistency, and alignment with design intent
• Assist in silhouette development, garment sampling, and overall outfit design across collections
• Design and develop embroidered garments including dresses, tops, skirts, shirts, jackets, kurtas, blouses, and sarees, ensuring cohesive embellishment and aesthetics
• Manage timelines, workflow, and conduct quality checks for embroidery, stitching, fit, and finishing prior to production

Design Associate/Assistant Manager at SOUL INNATE (2025-08 – 2025-10)

• Assisted in garment design, sampling, print placement, and production, coordinating with master tailors for pattern corrections and fit adjustments
• Supported production planning by managing timelines, order coordination, trims sourcing, and quality checks through finishing stages
• Handled Shopify-based e-commerce operations including order processing, inventory support, and customer coordination
• Contributed to brand marketing by assisting with social media planning and designing brochures, thank-you cards, and price tags
• Represented the brand at pop-up stores and exhibitions (Sunday Soul Sante, The Haat, Octoberfest x Teraibasar, Echoes of the Earth), supporting customer interaction and sales

BSc in Fashion and Apparel Design – Vogue Institute of Art and Design (2022 – 2025)

– Excellencia Junior College (2019 – 2021)