Harshwinder Kaur

International Business Development and Client Servicing professional with 8+ years of experience across mobile and digital advertising networks, agencies, and offer-management platforms. Deep, hands-on ownership of the full BD-to-delivery cycle — client servicing, offer creation, validation, invoicing, and campaign integration — across CPI, CPR, CPL, CPA, and CPS models. Proven track record building long-term client relationships, growing partnerships, and onboarding international advertisers and agencies while handling high-volume campaign portfolios at peak load.

Known for reliability, fast turnaround on validations and payments, and sustaining continuity of budgets across accounts.

Manager – BD & Client Servicing at Maatr Digital Solutions (2024-12 – Present)

Own end-to-end international business development and client servicing for CPS, CPL, CPI, CPR, and CPA offers, including onboarding new international advertisers and agencies — including Adobe — onto the platform.

• Build and maintain long-term client relationships, ensuring continuity of budgets and growing partnerships with existing advertisers and agencies.
• Manage a high-volume portfolio of offers across advertisers and agencies, maintaining consistent delivery through peak-load periods.
• Own the full day-to-day delivery workflow: checking out and closing validations, checking payments, and checking that inventory — blogs, banners, and links — is properly placed.
• Shortlist websites for campaign promotional activities.
• Check daily CR, clicks, conversions, and revenue across all live campaigns.
• Coordinate with the graphic and inventory teams on content and banner posting, and with the finance team on payments and invoicing.
• Manage campaign integration and offer testing to keep delivery accurate and on target.

Manager – BD & Client Servicing at Affnet Media (2021-11 – 2024-11)

Started in the domestic market before moving into international business development, working CPS, CPL, CPI, CPR, and CPA offers with direct international clients.

• Onboarded new international clients and agencies; owned offer creation and testing and campaign budget planning.
• Managed client servicing and relationship-building, monitored feedback reports, and worked on monetizing offers.
• Coordinated with delivery and finance teams on campaign execution, payments, and invoicing, and owned validation and integration.

Senior Manager – BD & Client Servicing at BlendAI Digital (2020-05 – 2021-08)

Managed business development and client servicing for major OTA (travel) mandates including MakeMyTrip, Goibibo, and Cleartrip, working CPA and CPL models with a strict ROAS-first approach.

• Managed client servicing for both domestic and international, agency and direct clients.
• Owned timely reporting, follow-ups, and invoicing, and ensured campaign KPIs were consistently met.
• Delivered CPI, CPR, and CPT offers across domestic and international markets, including campaign integration and timely validation closures.
• Worked with Appsflyer and Branch on search-to-install-to-booking tracking architecture, and coordinated publisher quality and delivery SLAs across multi-geo campaigns.

Business Development Manager at Mobclixs Technologies Pvt. Ltd (2018-04 – 2019-04)

Managed both client and partner relationships across domestic and international accounts.

• Owned end-to-end campaign handling — invoicing and deal closure — across CPI, CPR, and CPA models to sustain healthy partner revenue.
• Built business marketing strategy and coordinated with the tech team on campaign integrations.

Executive / Trainee – Business Operations at Opicle Technologies Pvt. Ltd (2016-12 – 2018-01)

Handled national and international clients for media buying and selling, managing CPI and CPR ad campaigns.

• Owned end-to-end campaign handling, invoicing, and deal closure, and maintained daily revenue reporting with margin and cost tracking.
• Coordinated with the tech team on integrating campaigns with tracking tools including Appsflyer, Branch, and MAT.

B.Com – Mata Sundri College, University of Delhi (North Campus) (2013)

Schooling – Guru Harkrishan Public School, India Gate, New Delhi