Heleena J

Project-focused professional with hands-on experience managing multi-brand campaigns and coordinating cross-functional teams. Adept at translating client briefs into actionable project plans, developing timelines and ensuring on-time delivery across digital platforms. Brings a structured yet creative approach to project delivery, ensuring clarity, consistency and measurable impact.

SOCIAL MEDIA SPECIALIST at INTERNEST (2024-06 – Present)

• Managed 20+ client projects across industries (food, real estate, event services, water treatment, life sciences) from planning to execution.
• Developed and maintained project-specific content calendars, ensuring alignment with brand goals, audience needs and deadlines.
• Collaborated with cross-functional teams, with designers, content teams, and external videographers for shoots.
• Acted as the primary client point of contact, presenting project updates, gathering feedback and ensuring alignment with campaign goals.
• Oversaw WhatsApp API setup, chatbot automation and broadcast campaigns to enhance client engagement.
• Monitored performance metrics and optimized campaigns, achieving up to 15X ROI.
• Led performance-driven campaigns across 10M+ reach, generating 500+ qualified enquiries.
• Created and updated website content with a focus on clarity, tone, and basic SEO alignment.
• Led internal branding and employee engagement projects.
• Ensured on-time delivery, quality control, and brand consistency across all projects.
• Successfully managed multiple projects simultaneously by developing and monitoring timelines, allocating tasks and ensuring on-time delivery with measurable outcomes.

PROJECT MANAGEMENT, DIGITAL MARKETING & BUSINESS DEVELOPMENT INTERN at THE RECIPROCAL SOLUTIONS (2023-05 – 2024-06)

• Supported the development of marketing and sales strategies.
• Assisted with project planning and execution.
• Conducted research and analysis to support project decision-making.
• Performed keyword research and optimized website content for search engines.
• Contributed to content creation, social media posting, and email marketing.
• Implemented SEO strategies for tourism websites.
• Created and managed Google Ads campaigns for taxi and tourism websites.

MBA in Finance, Logistics & Supply Chain Management – SNS B-SPINE (2022 – 2024)

BCA – Holy Cross College (Autonomous) (2019 – 2022)

HSC – St. James Matric Hr Sec School (2019 – 2019)

SSLC – Servite Matriculation School (2017 – 2017)