Senior UI/UX Designer at Epsilon (2022-01 – 2026-02)
- Designed and shipped 4 US pharma brand landing pages (Krystexxa, Ravicti, Uplina, Tepezza) in Figma using Auto Layout and reusable component libraries — reducing time-to-launch by ~35% per cycle
- Built and maintained a scalable design system using Figma Variables and design tokens, standardising UI components across 6+ digital properties for Horizon Pharma with 100% brand consistency
- Streamlined developer handoff using Figma Dev Mode and annotated component specs, cutting design-to-development revision cycles across Agile cross-functional teams
UI/UX Design Consultant at Datamatics (2021-05 – 2021-12)
Served as a dedicated UI/UX Design Consultant for Epsilon, translating complex data and marketing technology requirements into intuitive, user-centric digital experiences, while collaborating with cross-functional global teams to deliver scalable design solutions aligned with brand and business objectives
- Analyzed user requirements and business goals for Epsilon's digital products, translating them into clear user flows, customer journey maps, and wireframes
UI/UX Designer at Rhyno Media (2020-02 – 2021-02)
- Delivered end-to-end mobile UX for 3 apps — Grozapp (hyperlocal delivery), Treyo School Management, and Bukuk Delivery — from user flow mapping and contextual inquiry to high-fidelity prototypes in Figma and Adobe XD
- Conducted user research (contextual inquiry, persona development, journey mapping) for Treyo School Management, simplifying admin workflows and reducing task
UI/UX Designer at Future Group (2018-03 – 2019-12)
- Conducted real-time contextual inquiry and field testing at 5+ retail locations to identify friction in the Picker App, translating observations into redesigned interaction flows that reduced order-fulfillment errors
- Designed the Easyday e-commerce app UI and Futurepay Wallet in Figma/Adobe XD — architecting multi-store inventory flows and mobile-first payment UX for 200K+ users
UI Designer at Hexwhale Technology (2016-09 – 2018-01)
- Delivered responsive web and mobile UI solutions for 4 clients (Forcefitness India, Armes Maini, Kawala App, Tavern Hut) across diverse industries
- Conducted interface audits to identify and resolve design inconsistencies, establishing foundational color and typography standards across all client digital assets
Graphic Designer at Webbox Developers (2015-03 – 2016-02)
- Applied core design principles — layout, typography, colour theory, visual hierarchy — to produce high-impact digital graphics and brand identity assets aligned with client guidelines
