Hemanth Mr

Salesforce Marketing Cloud Developer with 3+ years of experience in designing, developing, and optimizing personalized customer engagement solutions using Salesforce Marketing Cloud (SFMC). Proficient in Email Studio, Journey Builder, Automation Studio, Contact Builder, Content Builder, Cloud Pages, AMPscript, SQL, and HTML/CSS. Experienced in customer journey automation, audience segmentation, Data Extensions, Data Views, dynamic content personalization, and email campaign management.

Skilled in A/B testing, campaign optimization, email deliverability, and performance analytics to improve customer engagement and marketing effectiveness. Strong ability to translate business requirements into scalable marketing solutions and collaborate with cross-functional teams to deliver data-driven customer experiences.

Salesforce Marketing Cloud Developer at CONCENTRIX (2023-05 – Present)

Health Insurance & Apparel Customer Engagement Automation – Designed and executed personalized customer engagement campaigns for health insurance and apparel clients using Salesforce Marketing Cloud (SFMC).

• Built and managed 20+ customer lifecycle journeys for onboarding, policy renewals, promotional campaigns, loyalty programs, abandoned cart journeys, and customer retention initiatives using Journey Builder.
• Developed audience segmentation strategies 50+ using SQL, Data Extensions, Contact Builder, and Data Views to deliver targeted communications based on customer behavior, demographics, and engagement history.
• Created and optimized Automation Studio workflows utilizing Import Activities, SQL Query Activities, Data Extracts, and File Transfer Activities for automated campaign execution and data management.
• Developed dynamic and personalized email campaigns using AMPscript, Dynamic Content, Content Builder, and responsive HTML/CSS templates to improve customer engagement.
• Monitored campaign performance using Data Views and reporting dashboards to analyze email sends, opens, clicks, bounces, unsubscribe rates, and engagement metrics.
• Conducted A/B Testing and Path Optimizer experiments to optimize subject lines, email content, customer journeys, and overall campaign effectiveness.
• Managed campaign delivery through Jira tickets, collaborating with QA teams, and project managers to ensure successful and timely campaign deployment.
• Delivered high-quality customer engagement solutions while ensuring compliance with business requirements, campaign timelines, and email marketing best practices.
• Optimized campaign execution and customer engagement by developing reusable AMPscript frameworks, SQL-based audience segmentation solutions, and scalable Journey Builder workflows, reducing manual effort and improving operational efficiency.

Bachelor's Degree in Electrical and Electronics Engineering – Visvesvaraya Technological University (VTU), Dayananda Sagar Academy of Technology and Management (2021)