Hiba

Digital marketer with a strong foundation in search engine optimization (SEO), social media marketing (SMM), and search engine marketing (SEM). Experienced in managing targeted Meta Ads campaigns alongside Google Ads to drive conversions and scale audience engagement. Skilled in keyword strategy, conversion tracking, and competitor analysis to optimize multi-channel campaigns in fast-paced agency environments.

Digital Marketing Expert at Markway Inc (2026-01 – Present)

Branding and Digital Marketing Agency

• Scaled client sales and drove business revenue by executing, monitoring, and optimizing targeted Meta Ads campaigns.
• Managed complete client onboarding and technical setups, including Meta Business Suite, ad accounts, pixel setup, and Google Tag Manager (GTM) conversion tracking.
• Planned and executed end-to-end social media growth strategies, including content calendars, creative reel concepts, and complete account optimizations.
• Applied detailed audience targeting and narrow segmentation techniques to reach ideal customer personas and improve ad efficiency.
• Executed complete SEO campaigns, including technical site audits, competitor research, keyword mapping, and linkbuilding strategies.
• Conducted market research, competitor analysis, and moment marketing strategies to build creative campaign directions for agency clients.
• Executed Google Ads campaign setups, keyword analysis, and landing page optimizations to support multi-channel growth.

Junior Digital Marketer at Shavztech IT Solutions (2025-06 – 2025-12)

Digital Marketing and Web Development Agency

• Executed complete on-page, off-page, and technical SEO strategies, including competitor analysis, customer persona building, keyword mapping, and keyword setup.
• Built website authority and domain presence through high-quality backlink outreach, content optimization, and blog submission strategies.
• Managed web development and design projects from start to finish, including domain purchasing, hosting setup, and site architecture.
• Monitored and analyzed website traffic, indexing, and user behavior using Google Search Console and Google Analytics to guide site improvements.
• Created and managed targeted Meta Ads and Google Ads campaigns to complement organic search growth and drive paid conversions.

Digital Marketing Intern at Acodez IT Solutions (2025-01 – 2025-06)

Web Design, Web Development, and Digital Marketing Agency

• Conducted comprehensive SEO tasks, including technical site audits, competitor keyword research, on-page optimization, and high-quality backlink outreach (guest posts, Web 2.0, directories).
• Executed end-to-end social media strategies across Meta, Snapchat, X, LinkedIn, and Reddit, handling content calendars, video scripts, video presentation, and platform setups.
• Assisted with multi-platform paid ad campaigns (Meta Ads, Google Ads) through competitor ad spy setups, landing page creation, bid optimization, and conversion tracking.
• Supported multi-channel marketing campaigns, including email marketing, WhatsApp outreach, and e-commerce growth strategies.

Advanced Diploma in Digital Marketing – AVIV Digital (2025)

Bachelor of Business Administration in Business Administration – University of Calicut (2021 – 2024)