Himanshu Antil

Dynamic marketing professional with over six years of experience in shaping brand narratives through compelling copy that connects, persuades, and engages audiences. Expertise encompasses the entire campaign lifecycle, from ideation to execution, leveraging a unique blend of strategic insight and creative storytelling. Passionate about the future of creativity, actively exploring generative AI technologies to enhance traditional storytelling methods and integrate innovative visual elements.

Committed to crafting campaigns that resonate in today's fast-paced environment by combining strong copy with cutting-edge design and AI-driven tools.

Content Manager at Steelbazaar (2025-09 – Present)

Leading the content strategy and messaging across all marketing collateral, including brochures, presentations, and landing pages.

• Leading the content strategy and messaging across all marketing collateral, including brochures, presentations, and landing pages.

Senior Copywriter (ATL + Digital) at HSAD India (2024-06 – 2025-09)

Formulated content strategies designed to drive business and marketing objectives in digital as well as mainline advertising and crafted compelling copy across diverse media platforms.

• Played a key role in formulating content strategies designed to drive business and marketing objectives in digital as well as mainline advertising
• Crafted compelling copy across diverse media platforms, aligning messaging with brand voice to amplify campaign impact and support overall client objectives.

Senior Copywriter at Step1 Advertising (2022-06 – 2023-10)

Conceptualized and refined compelling copy for multi-channel campaigns and formulated content strategies for brand narratives. Won Abby Silver Award for Turtle Wax India campaign in the category of Creative Use of Influencers in 2023.

• Conceptualized and refined compelling copy for multi-channel campaigns, ensuring consistency in tone and style across diverse digital platforms to strengthen audience engagement and elevate brand presence.
• Achievement: Won Abby Silver Award for a campaign for Turtle Wax India in the category of 'Creative Use of Influencers' in 2023. Case Study Video: Turtle Wax India

Senior Copywriter at Kreativ Street (2021-01 – 2022-06)

Conceptualized creative ideas and drafted compelling multi-platform campaign copy for high-profile client projects.

• Conceptualized many creative ideas and solutions to enhance the effectiveness of brand communication.
• Drafted compelling multi-platform campaign copy for high-profile client projects, ensuring alignment with brand voice and successfully driving engagement across digital and traditional channels.

Copywriter at D&H Blurb (2019-03 – 2020-08)

Worked closely with design team and developed compelling copy for digital campaigns through audience research.

• Worked closely with the design team to ensure that copy and visuals complement each other effectively.
• Developed compelling copy for digital campaigns by conducting thorough audience research and adapting messaging to align with brand guidelines.

PG Diploma in Direction and Scriptwriting – Bhartiya Vidya Bhavan (2013)

Bachelor's in Journalism and Mass Communication – GGSIPU (2011)