Himanshu Pupneja

Experienced marketing manager adept at driving revenue growth and brand success across diverse international markets. Proven expertise in developing and executing strategic marketing campaigns to enhance brand visibility and drive market penetration.

• Marketing Strategy: Assisted in developing marketing strategies and plans to promote products or services. Conducted market research, analyzed consumer trends, and identified target markets.
• Campaign Planning and Execution: Collaborated with the marketing team to plan and execute marketing campaigns across various channels, such as digital advertising, social media, email marketing, and traditional media. Created campaign briefs, coordinated with creative teams, and monitored campaign performance.
• Market Analysis: Conducted research and analyzed market data to identify opportunities, competitive landscape, and consumer behavior. Used this information to make informed marketing decisions and optimize marketing efforts.
• Brand Management: Supported brand management activities by ensuring consistent brand messaging and visual identity across different marketing channels. Assisted in developing brand guidelines and monitored brand performance.
• Marketing Collateral: Assisted in creating marketing materials such as brochures, presentations, sales kits, and website content. Collaborated with graphic designers, copywriters, and other creative professionals to develop compelling and effective marketing collateral.
• Digital Marketing: Aided in the implementation and optimization of digital marketing initiatives, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing. Monitored digital marketing metrics and provided insights for improvement.
• Market Communication: Assisted in developing and executing marketing communication plans to engage with customers, stakeholders, and target audiences. Drafted press releases, managed social media accounts, and coordinated events or promotions.
• Analytics and Reporting: Collected and analyzed marketing data to measure campaign effectiveness, identify areas for improvement, and reported key performance indicators (KPIs) to stakeholders. Utilized analytics tools and platforms to track marketing metrics and provide actionable insights.
• Budget Management: Assisted in managing marketing budgets and expenditures. Monitored expenses, tracked ROI (return on investment), and ensure cost-effective utilization of marketing resources.
• Cross-Functional Collaboration: Collaborated with various internal teams, such as sales, product management, and creative teams, to align marketing initiatives with overall business objectives. Fostered strong relationships and effective communication across departments.

• PGDM - Nasree Monjee Institute of Management Studies Global Access School
• B.Com Honors - University of Delhi