Himja Behl

Founder's Office operator with direct exposure to founder-level decision-making across working capital recovery, receivables management, marketplace liquidation, and investor MIS reporting in a multi-brand B2B + B2C fashion ecosystem. Strong bias for execution, first-principles thinking, and operating in ambiguity — comfortable taking messy, undefined problems and moving them without a playbook.

Business Analyst, Founder's Office at Groyyo (2023-08 – 2024-12)

Worked directly with founders on high-priority business problems across finance, marketplace, and strategic initiatives in a scaling multi-brand fashion ecosystem.

• Led ~$20M working capital recovery initiative end-to-end; managed 5-member team and 2 external agencies
• Owned receivables lifecycle including MIS tracking, aging analysis, and recovery strategy
• Independently executed liquidation of dormant fashion inventory across 3 major e-commerce platforms; unlocked $150K+ revenue
• Drove pricing, channel optimisation, and sell-through strategy across B2B and B2C brands
• Participated in investor MIS discussions and financial reviews; contributed to data-backed operating decisions

Business Intern at Purple Style Labs (PSL) (2022-04 – 2022-05)

• Designed blueprint for 5-storey in-house production facility including ROIC modelling and workflow optimisation
• Led MENA localisation strategy resulting in 2.5x traffic growth
• Conceptualised seasonal campaign improving off-season revenue by 20%

Investment Analyst (Intern) at Singapore Angel Network (SGAN) (2021-05 – 2021-06)

• Evaluated 50+ startups across SEA/APAC; built investment thesis and presented recommendations
• Conducted due diligence across D2C and social commerce businesses
• Built investment thesis on reverse logistics sector in India

Bachelor of Management Studies in Management Studies – St. Xavier's College, University of Mumbai (2020 – 2023)

AISSCE (Commerce) in Commerce – Delhi Public School Rohini (2020)