Hitakshhi

MBA graduate and a Diploma in Public Relations & Advertising and practical experience in public relations, content creation, marketing support, and event coordination. Assisted in press release writing, media kit preparation, promotional content development. Strong communication, organizational, and creative skills with a keen interest in public relations, media, and brand promotion.

Research Scholar - INDIAN COUNCIL OF SOCIAL SCIENCE RESEARCH (ICCSR) - Panjab University, Chandigarh

(2026-01)

Contributing to an ICSSR-sponsored research project on Social Impact Investing in India.

• Conducting primary research, literature reviews, and data collection from credible academic and industry sources.
• Compiling and analyzing information on impact investors, social enterprises, and funding ecosystems.
• Supporting data analysis, report writing, and documentation for the research project.
• Preparing presentations and research summaries while maintaining accuracy and consistency in project deliverables.
• Collaborating with the research team to evaluate trends and developments in the social impact investment ecosystem.

Marketing Intern - ORGELLO HERBAL CARE - PANCHKULA

(2024-01 - 2024-12)

• Assisted in creating engaging content for social media platforms and digital marketing campaigns.
• Coordinated with the creative team to develop promotional and branding materials.
• Supported marketing initiatives aimed at improving product visibility.
• Assisted in maintaining brand consistency across digital communication materials.

Public Relations & Advertising Intern - PANJAB UNIVERSITY - CHANDIGARH

(2022-01 - 2022-12)

• Prepared media kits and communication materials for university events and media outreach.
• Speech drafting for the official address delivered during the visit of former Vice President Shri M. Venkaiah Naidu at Panjab University.
• Drafted press releases and communication content for the BJP Chandigarh Office.
• Planning and executing event publicity, promotional campaigns.
• Coordinated with project mentors and team members to support PR initiatives and event-related communication.

Junior HR Executive - CLOUDEQ - CHANDIGARH

(2022-01 - 2023-12)

• Managed daily administrative and recruitment support activities.
• Designed and published recruitment advertisements across job portals and social media platforms.
• Screened candidate applications and conducted initial telephonic interviews.
• Coordinated interview schedules between candidates and hiring managers.
• Assisted in planning recruitment campaigns and hiring processes.
• Maintained recruitment documentation and candidate records efficiently.

Master of Sociology - Sociology - PANJAB UNIVERSITY

Diploma - Public Relations and Advertising - PANJAB UNIVERSITY

MBA - PANJAB UNIVERSITY

Bachelor of Arts - PGGC 11