Senior Sales Operations Analyst - Rackspace Technology
(2024-12)
- Improved forecast accuracy by strengthening pipeline governance, inspection cadences and opportunity management processes.
- Partnered with Sales Leadership and Finance teams to support annual planning, quota management, territory design, capacity planning and revenue forecasting processes.
- Leveraged Salesforce CRM to manage pipeline governance, opportunity lifecycle management, territory alignment, forecasting accuracy and integrating tools like Clari, Gong, Xactly and ZoomInfo
- Leveraged Salesforce reporting, dashboards and forecasting tools to provide actionable insights for sales leaders and support data-driven decision-making.
- Streamlined lead-to-revenue processes by automating manual Salesforce workflows, reducing operational effort and improving sales productivity.
- Developed executive and board-level reporting packages, translating complex data into clear business insights and actionable recommendations.
- Designed and delivered onboarding programs, CRM training sessions, process documentation and best practice workshops for newly hired sales professionals and account executives.
- Implemented CRM data quality programs focused on duplicate management, field governance, data enrichment and compliance with organizational reporting standards.
- Partnered closely with Sales Leadership, Finance, and GTM teams to strengthen forecasting discipline, pipeline inspection processes and operational rigor.
- Reduced routing failures by 40%. Increased CRM data completeness from 75% to 80%
Sales Operations Manager (CEO office) - Prime Focus Technologies
(2021-08 - 2024-09)
- Led Revenue Operations programs focused on pipeline governance, forecasting accuracy, sales performance reporting and revenue predictability across global sales teams.
- Hired and mentored team of 17 Revenue Operations professionals, establishing performance standards, reporting cadences and best practices across the function.
- Collaborated with development teams to implement Apex, Lightning Components and API integrations for complex business requirements and enhanced platform functionality.
- Standardized KPI frameworks and executive dashboards that enabled proactive management of pipeline health, forecast risk and business performance.
- Established performance metrics for the Sales Operations and administered sales compensation plans to ensure commission accuracy and compliance over Xactly
- Drove adoption of automation, AI-enabled reporting to increase team accountability.
Operations Manager, Strategy and Growth - Dynamics Square
(2020-08 - 2021-08)
- Developed and implemented strategies to improve project performance, cost efficiency and resource utilization across operations.
- Managed operations for global support teams handling Microsoft products including Dynamics 365 CRM, Business Central, AX, and Power BI.
- Streamlined invoicing, renewals and escalation management processes, resulting in an 18% improvement in SLA adherence.
Sr. Associate, Sales Operations - Casita
(2019-10 - 2020-06)
- Managed sales reporting, CRM operations and customer satisfaction initiatives to improve overall sales effectiveness and customer experience.
- Managed prioritization and resource allocation across multiple stakeholder groups, ensuring focus on high-impact commercial initiatives and helping in achieve market penetration goals
- Developed SOPs, sales process documentation, and performance dashboards supporting global teams across EMEA, APAC, and the USA.
- Optimized lead-to-opportunity, quote-to-cash, renewal and customer lifecycle processes to improve revenue operational efficiency.
Team Lead, Operations - Tiqets
(2017-09 - 2019-06)
- Managed day-to-day business operations including order management, contract creation, and data processing within SAP and NetSuite environments.
- Led a team of 30 associates, ensuring accurate order fulfillment, operational efficiency, and high levels of customer satisfaction.
- Developed process documentation and collaborated cross-functionally with logistics, marketing, and sales teams to streamline order coordination.
- Handled daily quote processing, data entry activities, and timely invoice dispatch to customers.
