Hrishikesh Mattaparthi

Growth & Performance Marketing Manager with 4+ years of experience driving measurable growth through Performance Marketing, SEO, PPC, Google Ads, Meta Ads, Lead Generation, CRO, Content Marketing, Email Marketing, Marketing Automation, and omni-channel growth strategies across immigration, Health Tech, e-Learning, Real Estate, technology, and B2B/B2C businesses. Proven results including 58% organic traffic growth, 12% higher conversions, 15% lower CPA, 27 leads generating 19 property deals, and 40+ leads with 21 client conversions in one month. Experienced in team leadership, multi-domain marketing, high-intent keyword strategy, technical SEO, paid media optimization, analytics, funnel management, and ROI-driven growth, with hands-on expertise in GA4, Search Console, SEMrush, Ahrefs, HubSpot, Mailchimp, Looker Studio, Power BI, Tableau, WordPress, and AI marketing tools.

Performance Marketing & SEO Manager at Xiphias Investment Migration (2026-06 – Present)

• Led a team of 7 marketing professionals while managing end-to-end digital growth across 5 major business domains spanning immigration, Health Tech, e-learning, Projects, and Automated Systems. Own and execute integrated performance marketing, SEO, PPC/Google Ads, paid social media, email marketing, LinkedIn marketing, content strategy, social media, lead generation, conversion optimization, and marketing analytics initiatives across multiple business verticals.
• Generated 40+ qualified leads and converted 21 clients within the first month through coordinated SEO, paid advertising, email campaigns. 21 qualified leads through LinkedIn Ads and social media marketing. Developed data-driven lead acquisition strategies focused on high-intent keywords, audience targeting, campaign optimization, landing-page performance, lead nurturing, and conversion improvement.
• Strengthened the company's online authority, brand credibility, website trust, and organic visibility through strategic SEO, content development, technical optimization, digital PR, and multi-channel brand positioning. Simultaneously manage campaign execution, performance reporting, team delegation, cross-functional coordination, and continuous optimization across all 5 domains ( Immigration, Projects, HealthTech, Superfoods, Automated Systems).

Marketing Executive, SEO Analyst(Promoted) at Clove Technologies (2024-11 – 2026-06)

• Managed and optimized SEO, PPC, and digital marketing campaigns focused on lead generation, conversion rate optimization, and customer acquisition, continuously improving campaign performance while reducing Cost Per Acquisition (CPA). Generated high-quality leads through Google Ads, organic search, content marketing, keyword targeting, and landing-page optimization, contributing to a 12% improvement in conversion rates.
• Increased organic website traffic by 58% through technical SEO, keyword research, on-page optimization, content strategy, internal linking, and search performance analysis. Organic search contributed approximately 37% of total leads and sales, strengthening the company's inbound acquisition channel and reducing reliance on paid acquisition.
• Used tools including Google Analytics/GA4, Google Search Console, SEMrush, Ahrefs, Google Ads, WordPress, and Looker Studio for keyword research, competitor analysis, technical SEO audits, campaign tracking, performance reporting, conversion analysis, and data-driven optimization.

Digital Marketing Executive at TalentFiner Learning (2023-12 – 2024-11)

• Executed integrated email marketing, SEO, content marketing, lead generation, and digital campaign strategies to drive learner acquisition, engagement, and brand visibility. Managed and optimized email campaigns using HubSpot and Mailchimp, leveraging audience segmentation, campaign optimization, marketing automation, and performance tracking to improve engagement and lead nurturing.
• Implemented SEO and content optimization strategies that increased organic traffic by 14%, strengthening search visibility and generating additional inbound opportunities. Monitored KPIs, campaign performance, engagement metrics, and conversion trends using data-driven insights to optimize marketing activities and improve overall campaign effectiveness.
• Contributed to an 11% increase in brand awareness through coordinated digital marketing initiatives, content distribution, email campaigns, and online engagement. Recognized with a Best Employee Certificate for strong work ethic, consistent performance, and contribution to lead generation and business growth.

Marketing Associate, Supervisor at Nakshatra Constructions & Developers (2023-01 – 2023-11)

• Managed paid advertising campaigns and digital lead-generation activities, optimizing campaign budgets, audience targeting, ad performance, and conversion funnels to reduce Cost Per Acquisition (CPA) by 16%. Generated 27 qualified property leads, resulting in 19 successful property deals, achieving an approximately 70% lead-to-deal conversion rate.
• Handled end-to-end campaign execution across paid media, lead generation, audience targeting, campaign optimization, conversion tracking, and performance analysis, with a strong focus on customer acquisition and sales outcomes.
• Also worked as a Supervisor, overseeing day-to-day operations, coordinating team activities, managing lead follow-ups, supporting sales conversions, and ensuring consistent execution against business targets.

Bachelor of Technology in Information Science and Engineering – Jain University (2019-06 – 2023-06)