Hritik Sharma

Automotive Aftermarket Sales Professional with 3+ years of experience in territory sales, market penetration, distributor management, and channel development. Proven ability to grow sales, expand customer networks, strengthen channel partnerships, and deliver business targets through effective sales execution and customer-focused solutions.

Sales Engineer – West Region (Aftermarket Division) at Tata Toyo Radiator Ltd. (2022-10 – Present)

• Managed sales operations across Gujarat, Maharashtra & Madhya Pradesh, delivering 110% target achievement on a ₹22.5 Cr portfolio.
• Drove territory growth through distributor management, dealer development, and market penetration initiatives.
• Managed a network of 25 distributors, ensuring product availability, market coverage, and sales productivity.
• Improved secondary sales through market visits, distributor reviews, and corrective action plans.
• Expanded channel reach by onboarding new distributors, achieving 400% YoY growth in Madhya Pradesh.
• Executed promotions, dealer meets, product trainings, and technical support programs to drive customer engagement and sales growth.
• Expanded aftermarket footprint through dealer and retailer engagement initiatives, improving product availability and market coverage.
• Built and maintained strong relationships with distributors, retailers, garages, workshops, and fleet operators to drive repeat business and customer loyalty.
• Executed regional sales action plans aligned with business objectives, consistently achieving and surpassing territory sales targets.
• Monitored primary and secondary sales performance and implemented corrective actions to improve product movement across channels.
• Supported pricing implementation, promotional campaigns, and product launch activities within the assigned territory.
• Coordinated with internal technical teams to resolve customer complaints, warranty issues, and product-related queries.
• Conducted product awareness and technical training programs for distributors, dealers, and mechanics to improve product acceptance.
• Ensured effective product placement and branding activities at distributor and retail touchpoints.
• Collected market intelligence regarding competitor pricing, promotional activities, and customer preferences to support business decisions.

Bachelor of Technology in Mechanical Engineering – GLA University (2016-08 – 2020-05)

INTERMEDIATE - UP BOARD – High school – CBSE BOARD (2015-01 – 2016-12)

High school – High school – CBSE BOARD (2012-01 – 2013-12)