Ilamparithi

With 4+ years of hands-on experience in Marketo, specializing in end-to-end campaign management, batch and trigger-based automation, lead nurturing, and performance optimization. Skilled in advanced segmentation, dynamic content, A/B testing, and lead scoring implementation. Known for delivering data-driven marketing solutions that enhance engagement and conversions through effective cross-functional collaboration.

Marketing Engagement Associate - Accenture - Bengaluru

(2025-11)

• Email Campaign Strategy & Optimization: Strategized and executed targeted email campaigns in Marketo by leveraging advanced segmentation, dynamic content, and A/B testing methodologies to improve open rates, CTR, and overall campaign performance.
• Landing Page & Conversion Optimization: Designed and optimized high-converting landing pages and forms within Marketo, implementing testing and analytics-driven improvements to maximize lead capture and conversion efficiency.
• Lead Lifecycle Management: Managed complete lead lifecycle operations, including lead tracking, scoring model configuration, nurturing workflows, and database hygiene to maintain data integrity and improve qualification accuracy.
• Marketing Automation & Workflow Optimization: Campaign automation initiatives, implementing best-practice marketing strategies to enhance audience engagement, streamline workflows, and drive measurable business outcomes.
• Campaign QA, Reporting & Performance Analysis: Developed post-deployment lead-level manual QC reporting and Email Performance reports.

Engineer technology - Verticurl WPP Company - Coimbatore

(2022-02 - 2025-09)

• Email QA & Deliverability Assurance: Worked on email QA and testing processes using tools like Email on Acid to ensure cross-device compatibility, link validation, dynamic content accuracy, and high deliverability standards.
• End-to-End Campaign Management: Managed end-to-end campaign management independently, from requirement analysis and workflow design to deployment, monitoring, and performance reporting.
• Compliance & Data Governance Management: Ensured regulatory compliance and deliverability management, adhering to GDPR, CAN-SPAM, and data privacy standards.
• Independent Project Execution: Capable of managing end-to-end marketing automation projects independently, from conceptualization to execution and performance tracking.

Bachelor of Engineering - Civil Engineering - PSG I Tech (2017-08 - 2021-09)