Imran Farooqi

Experience and Accomplished MARKETING EXPERT Looking to exploit over 16 years of client-facing experience, public speaking skills, and expertise in the marketing to Secure the position of Manager – Marketing…

Core Marketing Handler - IFB Industries Ltd. - Vidarbha region

(2024-05)

• Handling Core marketing for Vidarbha region.
• Expansion of COCO's & FOFO's (IFB Points)
• Searching new opportunities for NSO's within the territory
• BTL Activations develop for Modern Trade/MBO's and COCO's & FOFO's
• Plan & Executions of POSM/Collaterals and Maintain across the Channel Partners
• Branding Execution works for Good Visibility & Brand Building
• Vendor Management & check their quality works during the market visits
• Quarterly & Annually Budget preparing for BTL Activities.
• Monthly Planning BTL Activities & rollout for COCO's & FOFO's
• Participating Exhibitions/Expo's/Seminars/Regional festivals on Local level

Assistant Terminal Image Manager / Trade Marketing In charge - TCL Electronics India Pvt. Ltd. - Mumbai H.O. / Pune (Maharashtra & Goa)

(2022-05 - 2024-03)

• Develop LFR & RLFR & Channel partners, deploying them SIS fixtures/Podium/Branding & ISD's for pushing Sales from the exclusive stores.
• Develop RLFR & GT Multi brand partners network through In-store & Out–store Branding like ACP & GSB
• Preparing POSM & Catalogues designs as per Chinese HO instructions and roll out the campaign in the market.
• Prepare Monthly Marketing Activities calendar & execution as per the plan.
• Market Expansion through opening new stores for developing the brand reach
• Tracking existing stores quarterly/half yearly average sale for helping marketing support

Marketing Manager - Coca-Cola - Nagpur

(2020-03 - 2022-05)

• Handling Marketing Operations, Sales Oriented task.
• Handling MD's (Market Developers) team of 80 People for driving Retail Branding with POSM Material.
• Tracking Monthly RED Survey Audit of the Market
• Audit Survey month on month and find out then gaps where going down.
• Hardcore Working at Distributors Point, Retail & Wholesaler Channels
• Tracking & Deploying Coke Visi Cooler Assets in the Market.
• Maintain Ambient Stock with all SKU's availability.
• Maintain Visi Cooler & Keep it pure with all SKU's.
• Preparing Competitor Intelligence Report by regularly tracking their new Launch.

Marketing Manager - Xiaomi India Pvt. Ltd. (A.B.- International) - Nagpur

(2019-02 - 2020-03)

• Planning & Executions of ATL & BTL Activities and share with Regional & H.O. Team.
• Preparing Monthly / Quarterly CDF Budget Plan & Execute as per approved budget. Site Identification etc.
• Responsible for Distribution/Deployment of Retail Catalogues, POP / POSM Material to Mi Preferred Partners/Mi Studio & Stores and Ensure the same are displayed as under Guidelines.
• Effectively Display of Products for Great Brand Visibility & Scheme Awareness.
• Responsible for Designing of all kind of Local Events & Communication Material.
• Maintain MIPP's ACP Cladding, Mi Zones, In-Shop Branding, POSM Merchandising etc.
• Maintain Mi Studio/ Stores & its Hygiene, Sales & their ISP's Track Records.
• Look Forward for New Mi Studio & Mi Store Proposals and fine tune with Management.

Assistant Manager - KAIL LTD. (SANSUI-KELVINATOR) - Vidarbha/MP & CG Région

(2016-05 - 2019-02)

• Preparing Monthly / Quarterly & Annually Budgeting & Execution as per approved budget
• Responsible for Distribution and Deployment of Retail Catalogues, POP / POSM Material to Channel Partners / Distributors and Ensure the Same are Displayed as under Guidelines.
• Responsible for Recruitment of the ISD's and ensure Adequate Manpower is Available for Smooth Operations.
• Responsible to Regularly track Performance and Prepare Productivity Reports for ISDs and ensure target productivity levels are achieved.

Sr. Executive - HAVELLS INDIA LTD. - Vidarbha & South Maharashtra Region

(2014-05 - 2016-05)

• Driving the "Sampark" the Loyalty programme for influencers to drive brand affinity.
• Exclusively Handling Havells Company on Company Galaxies / Galléries (Stores) & Shop in Shop.
• Relations Build with Architects/Civil Engineers/Contractor for their sites working.
• Projects Planning for Govt./Semi Govt./Private/ NGO's & Clubs
• Planning & Executions of Dealers/Retailers/Consultant/Contractors/ Architects & Civil Engineer Meets & Seminar.
• Participates in Expo/Seminar. Govt. Projects for Industriel & Building Segment Products.
• Prepare Monthly/Quarterly Budget Planning Report and Send to H.O. for for approval.
• Maintain Havells Galaxy Stores & its Hygiène, Sales & their ISP's Track Records.
• Look Forward for New Havells Galaxy Proposals and fine tune with Management at H.O.

M.B.A. - Marketing

Bachelor of Commerce (2004)

HSC (2001-02)

SSC (1999-03)