Core Marketing Handler - IFB Industries Ltd. - Vidarbha region
(2024-05)
- Handling Core marketing for Vidarbha region.
- Expansion of COCO's & FOFO's (IFB Points)
- Searching new opportunities for NSO's within the territory
- BTL Activations develop for Modern Trade/MBO's and COCO's & FOFO's
- Plan & Executions of POSM/Collaterals and Maintain across the Channel Partners
- Branding Execution works for Good Visibility & Brand Building
- Vendor Management & check their quality works during the market visits
- Quarterly & Annually Budget preparing for BTL Activities.
- Monthly Planning BTL Activities & rollout for COCO's & FOFO's
- Participating Exhibitions/Expo's/Seminars/Regional festivals on Local level
Assistant Terminal Image Manager / Trade Marketing In charge - TCL Electronics India Pvt. Ltd. - Mumbai H.O. / Pune (Maharashtra & Goa)
(2022-05 - 2024-03)
- Develop LFR & RLFR & Channel partners, deploying them SIS fixtures/Podium/Branding & ISD's for pushing Sales from the exclusive stores.
- Develop RLFR & GT Multi brand partners network through In-store & Out–store Branding like ACP & GSB
- Preparing POSM & Catalogues designs as per Chinese HO instructions and roll out the campaign in the market.
- Prepare Monthly Marketing Activities calendar & execution as per the plan.
- Market Expansion through opening new stores for developing the brand reach
- Tracking existing stores quarterly/half yearly average sale for helping marketing support
Marketing Manager - Coca-Cola - Nagpur
(2020-03 - 2022-05)
- Handling Marketing Operations, Sales Oriented task.
- Handling MD's (Market Developers) team of 80 People for driving Retail Branding with POSM Material.
- Tracking Monthly RED Survey Audit of the Market
- Audit Survey month on month and find out then gaps where going down.
- Hardcore Working at Distributors Point, Retail & Wholesaler Channels
- Tracking & Deploying Coke Visi Cooler Assets in the Market.
- Maintain Ambient Stock with all SKU's availability.
- Maintain Visi Cooler & Keep it pure with all SKU's.
- Preparing Competitor Intelligence Report by regularly tracking their new Launch.
Marketing Manager - Xiaomi India Pvt. Ltd. (A.B.- International) - Nagpur
(2019-02 - 2020-03)
- Planning & Executions of ATL & BTL Activities and share with Regional & H.O. Team.
- Preparing Monthly / Quarterly CDF Budget Plan & Execute as per approved budget. Site Identification etc.
- Responsible for Distribution/Deployment of Retail Catalogues, POP / POSM Material to Mi Preferred Partners/Mi Studio & Stores and Ensure the same are displayed as under Guidelines.
- Effectively Display of Products for Great Brand Visibility & Scheme Awareness.
- Responsible for Designing of all kind of Local Events & Communication Material.
- Maintain MIPP's ACP Cladding, Mi Zones, In-Shop Branding, POSM Merchandising etc.
- Maintain Mi Studio/ Stores & its Hygiene, Sales & their ISP's Track Records.
- Look Forward for New Mi Studio & Mi Store Proposals and fine tune with Management.
Assistant Manager - KAIL LTD. (SANSUI-KELVINATOR) - Vidarbha/MP & CG Région
(2016-05 - 2019-02)
- Preparing Monthly / Quarterly & Annually Budgeting & Execution as per approved budget
- Responsible for Distribution and Deployment of Retail Catalogues, POP / POSM Material to Channel Partners / Distributors and Ensure the Same are Displayed as under Guidelines.
- Responsible for Recruitment of the ISD's and ensure Adequate Manpower is Available for Smooth Operations.
- Responsible to Regularly track Performance and Prepare Productivity Reports for ISDs and ensure target productivity levels are achieved.
Sr. Executive - HAVELLS INDIA LTD. - Vidarbha & South Maharashtra Region
(2014-05 - 2016-05)
- Driving the "Sampark" the Loyalty programme for influencers to drive brand affinity.
- Exclusively Handling Havells Company on Company Galaxies / Galléries (Stores) & Shop in Shop.
- Relations Build with Architects/Civil Engineers/Contractor for their sites working.
- Projects Planning for Govt./Semi Govt./Private/ NGO's & Clubs
- Planning & Executions of Dealers/Retailers/Consultant/Contractors/ Architects & Civil Engineer Meets & Seminar.
- Participates in Expo/Seminar. Govt. Projects for Industriel & Building Segment Products.
- Prepare Monthly/Quarterly Budget Planning Report and Send to H.O. for for approval.
- Maintain Havells Galaxy Stores & its Hygiène, Sales & their ISP's Track Records.
- Look Forward for New Havells Galaxy Proposals and fine tune with Management at H.O.
