Head of Sales and Sponsorship - Frequate 360 Pvt Ltd - Bengaluru
(2023-08)
A premier sports marketing firm specializing in brand partnerships through sports sponsorships, league management, broadcast solutions, and celebrity endorsements.
- Led sales and sponsorship strategy across media, sports leagues across the globe.
- Managed end-to-end sales campaigns, from prospecting to deal closure, driving consistent revenue growth.
- Secured and executed high-value event sponsorships aligned with client and brand objectives.
- Developed and delivered customized training programs for corporate clients in the media, sports, and industrial sectors.
- Built and nurtured long-term relationships with key decision-makers and strategic partners.
- Created tailored proposals and sales pitches to address client needs and market opportunities.
- Oversaw full execution cycle from client onboarding to post-event reporting and ROI analysis.
Head of Global Sponsorship - Innovative Productions Group FZE - Colombo, Sri Lanka
(2021-10 - 2023-08)
A leading company in innovative productions focusing on global sponsorship management and training in broadcast solutions, league management.
- Managed end-to-end project execution for Lanka Premier League Season 2, 3, 4 in coordination with Sri Lanka Cricket Board.
- Oversaw branding, sponsorship delivery, and marketing activations across league assets.
- Built and led a high-performing team to successfully organize and execute 24 training sessions in a year, covering broadcast solutions, sports data analytics, and player performance tools.
- Developed cross-category sports marketing strategies and engagement calendars.
- Directed agency relationships, delivered creative briefs, and ensured timely, goal-aligned execution.
- Managed project budgets, defined engagement metrics, and handled venue operations and on-ground production.
- Built and maintained a robust network of agencies and vendors to streamline execution.
Head of Projects - QLM Global Inc - Bengaluru
(2019-07 - 2021-10)
A consulting firm specializing in global sports sponsorship, corporate training programs, media sales, ooh.
- Led both corporate training and individual event marketing initiatives in EMEA focused on Oil & Gas, Sports, BFSI, and Government sectors
- Developed cross-category sports marketing training strategies and engagement calendar
- Trainings for network engineers, broadcast solutions
- Conducted data-driven analysis to identify new applications and markets for existing events, enhancing market development strategies
- Oversaw the hiring process and conducted onboarding and training programs for new team members
- Managed end-to-end production of training programs, including coordination with trainers and delivery teams
- Supported the creation and structuring of sponsorship packages to enhance partner value and event monetization
- Planned & generated revenue for virtual events during covid
Resource Centre Manager - ITW Consulting Pvt Ltd - Bengaluru
(2017-06 - 2019-06)
A consulting firm involved in sports marketing and event management
- Advised leading brands on on-ground sports marketing strategies across cricket, football, kabaddi, and e-sports.
- Built a robust network of agencies to deploy sports marketing assets and drive brand visibility.
- Led on-ground production, brand activations, and end-to-end client servicing for high-impact campaigns.
- Drove celebrity endorsement deals, event activations, and social media engagement strategies to amplify brand presence.
Head of Sales - Marsack Group - Bengaluru
(2014-04 - 2017-06)
A leading group providing corporate trainings in oil & gas, event management and consultancy services
- Managed existing accounts and prospecting for new accounts (GCC & EU)
- Handled corporate and individual event marketing strategies in APAC, EMEA, and Caribbean for Oil & Gas, BFSI, and Government bodies
- Executed data-driven improvements by analyzing market statistics to enhance event relevance and ROI
- Oversaw the hiring process, onboarding, and training of new employees, transforming fresh talent into high-performing sales professionals
- Built and led high-performing sales and sponsorship teams from the ground up
- Trained and mentored freshers into sales champions through structured onboarding and continuous coaching
- Managed the full sales lifecycle for B2B events and industry summits including lead generation, pitching, closing, and post-sale servicing
Assistant Sales Manager - Fleming Gulf - Bengaluru
(2011-06 - 2014-02)
A global leading conference and training organisers
- Led end-to-end promotions for international conferences, overseeing delegate acquisition and outreach.
- Managed the complete sales cycle of conferences, including planning, execution, and team development.
- Handled NNPC Nigeria (Government) as a key account, ensuring consistent engagement and satisfaction.
- Oversaw sponsorship acquisition and maintained strong customer relationships to drive retention.
- Identified and forecasted region-specific requirements to expand summit reach and relevance.
- Provided technical and strategic input on pipeline events to optimize sales targets and execution efficiency.
- Managed sponsorship & customer relationship.
