Inesh Verma

Sports management professional with 4 years experience in performance analysis, sports operations, sports brand activations and coaching. Skilled in data-driven athlete development, event execution, and BTL initiatives across the sports ecosystem.

Activation Executive - Sports - Mahesh Valuee Products Pvt Ltd

(2025-09 - 2026-03)

• Led 40+ BTL activations and 10+ academy partnerships across Tier-1 cities, driving 25–30% brand recall uplift, 20% lead growth, and contributing ~18% to quarterly offline sales.
• Drove SportsAI app adoption through on-ground demos and event campaigns, achieving 10% sales over-target, 1,200+ installs, and 15% paid conversion.
• Streamlined event operations by driving equipment sourcing, vendor coordination, and resource planning across sponsored events, academy collaborations, and tournaments

Sports Expert - K12 Techno Services Pvt Ltd

(2024-07 - 2025-08)

• Supervised 15+ school campuses by standardizing sports instruction, training and monitoring 30+ teachers using data analytics to improve coaching quality and student fundamentals.
• Led resource procurement support for sports programs, streamlining vendor coordination and reducing delays
• Designed and implemented 2 structured sports development programs (Zones 4 & 9), managed sports facilities, and led Khelmahotsay events for 500+ students, resulting in improved participation, skill development, and program execution efficiency.

Event Manager - Chronicles Sporting Events Pvt Ltd

(2022-03 - 2024-06)

• Co-founded and scaled 2 sports ventures (All Ball & Devils Octagon), planning and executing 9 multi-sport events across Delhi NCR while building partnerships with 15+ sponsors, venues, and community partners.
• Delivered end-to-end events for 500+ participants and ran targeted social media campaigns reaching 40k+ users, achieving a ~4% CTR and strengthening long-term partner relationships.
• Delivered sports equipment sourcing and vendor coordination for tournaments and competitions within budget.

Sports Operations (Part-Time) - IIB Sports Academy

(2019-10 - 2022-02)

• Drove student enrollment growth through targeted marketing initiatives while tracking monthly performance data for 400+ students across multiple age groups.
• Delivered structured coaching programs and organized 10+ intra-mural tournaments, using data-backed insights to improve training quality, athlete progression, and retention rates.

Bachelors in History Hons - History - Delhi College of Arts and Commerce, University of Delhi (2018-08 - 2021-06)

Executive Post Graduate Diploma in Sports Management - Sports Management - IIM Rohtak (2021-09 - 2023-06)

Sports Performance Analysis - Sports Performance Analysis - Netaji Subash National Institute of Sports, Patiala, Punjab (2022-12 - 2024-01)

Certificate in Spanish (A2 Level) - Spanish - Instituto Cervantes (Embassy of Spain), New Delhi (2018-10)