Ipshita Deb

Social media strategist and content developer with experience spanning brand management, performance marketing, SEO, and multi-platform content creation. Founder of IPSHINE, a media consultancy delivering social media strategy, branding, and content for clients across Northeast India.

Background in journalism and media technology, combining creative storytelling with data-driven strategy to grow brand presence and audience engagement.

Social Media Manager, Strategist & Consultant (Founder) - IPSHINE - Shillong, Meghalaya, India

(2025-01)

Founded and lead IPSHINE, a social media, branding, and performance marketing consultancy serving clients including Octone, Brickkly, Junglore, and Tacksocials.

• Deliver end-to-end social media strategy, SEO, and content development services, combining R&D with hands-on brand consultancy.

Social Media Manager, Strategist & Content Developer - Freelance

(2024-06 - 2024-12)

• Managed social media accounts for multiple brands, including Brick and Bolts, Junglore, Tacksocials, and Theradrive.
• Scheduled and managed daily social media content, maintaining consistent brand voice and increasing audience engagement across platforms.
• Developed and executed tailored social media strategies based on analytics, trends, and target audience behavior to drive growth.
• Created original, on-brand content — captions, graphics, and video — to support campaign goals and maintain visual consistency.

Social Media & Brand Management, Sales Intern - Half and One

(2024-01 - 2024-03)

• Developed engaging, creative content for multiple social media platforms.
• Published daily articles from contributing writers via WordPress.
• Planned and executed social media strategies aligned with business goals.
• Conducted market research and represented the company in a sales capacity.

Graphic Designer - Sapphire IT Services

(2023-06 - 2023-12)

• Wrote and designed engaging content for multiple social media platforms.
• Monitored social media metrics and engaged with audiences to inform content decisions.
• Maintained consistent brand voice and image across platforms by tracking current trends and applying SEO best practices.

Media Intern - Chillibreeze

(2023-01 - 2023-06)

• Supported the Talent and Development function within HR.
• Created visual concepts and animation projects to communicate company vision.
• Produced content-related video shoots for internal workshops.
• Collaborated with marketing, content, and production teams to ensure cohesive design across mediums.

Master of Arts - Journalism and Mass Communication - Amity University Online (2025 - 2027)

Bachelor's Degree - Mass Communication (Media Technology) - St. Anthony's College, Shillong (2021 - 2024)

Higher Secondary - Science - St. Edmund's Higher Secondary School (2019 - 2021)

Secondary School Leaving Certificate - Seven Set Higher Secondary School (2019)