Ipsita Mandal

Data-driven professional with 2.8 years of experience in market research, data analysis, lead generation, and CRM operations. Skilled in interpreting complex datasets, spotting trends, and delivering clear research insights that support business decisions. Experienced in both qualitative and quantitative research with consistent, high-quality results.

Associate Business Development - CyberSWIFT Infotech Pvt Ltd

(2025-05)

• Conducted targeted market and data research to identify prospects, industry trends, and business opportunities.
• Generated high-quality B2B leads using ZoomInfo, Apollo.io, and LinkedIn Sales Navigator.
• Managed and optimized CRM data to improve accuracy and workflow efficiency.
• Delivered concise research reports supporting sales, marketing, and strategic planning.
• Performed competitor and industry analysis to support business insights.
• Created structured Excel-based trackers and reports for data interpretation and decision-making.

Pre-Sales Executive - Clirnet Services Pvt. Ltd.

(2024-09 - 2025-04)

• Conducted in-depth market research to identify business opportunities and emerging trends.
• Developed and managed lead pipelines using CRM tools, ensuring clean and updated records.
• Initiated contact through cold calls, emails, and LinkedIn, increasing qualified leads.
• Collaborated with sales and marketing teams on campaign strategies and performance tracking.

Lead Generation Executive - Innofied Solutions Pvt. Ltd.

(2023-02 - 2024-08)

• Researched potential leads using Zoominfo, Apollo.io, and LinkedIn Sales Navigator.
• Executed email campaigns and maintained detailed lead tracking sheets.
• Worked closely with business development teams to align research with sales goals.
• Ensured brand consistency and accuracy in client outreach materials.

Data Mining Intern - Innofied Solutions Pvt. Ltd.

(2022-12 - 2023-01)

• Collected and verified data from tools and web sources for business targeting.
• Gained foundational knowledge of CRM systems and marketing workflows.

M.Tech - Structural Engineering - Narula Institute of Technology (2021 - 2023)

B.Tech - Civil Engineering - Narula Institute of Technology (2017 - 2021)