Irene Eapen

Assistant Manager - Media & Branding

Bengaluru, Bengaluru UrbanMember since July 28, 2023

EditingProofreadingMarketing ContentJournalismReportingBranding ContentPromotional CampaignsMS Office (Word, Excel)Internet basics

About

Looking for a very challenging and responsible role where I can contribute writing skills and use creative thinking to the organisation's achievements. Flexible and adaptable writing style with creative approach to assignments. Multi-tasker who can handle multiple assignments with a friendly approach resulting in high client satisfaction.

Experience

Assistant Manager - Media & Branding - Prerana Educational & Social Trust - PES Public School, PES Pre University College, PES Polytechnic, PES Institute of Technology and Management, PES Institut

(2024-02)

Creating content on the website & Layout
Creating content on social media
Creating marketing content
Creating internal and external communications content
Creating Newsletter Content & Layout
Creating Content for Posters & Brochures
Creating Promotional Campaigns

Freelance Writer - Freelance writer with various firms

(2020-01 - 2022-09)

Creating website content
Creating social media content
Creating newsletter content
Creating marketing content
Creating content for brochures and pamphlets
Creating branding content
Creating Promotional Campaigns

Assistant Manager Content Writer - Parikrama - ISKCON Group

(2018-09 - 2019-12)

Travel startup specializing in content creation and marketing.

Planning the website layout and content creation and checking the content that is being updated regularly on any page
Creating content for social media and newsletters
Creating Content for brochures and pamphlets
Creating marketing proposal content and sending it to clients for business leads
Sending emails to media for coverage
Meetings with the clients for business deals
Creating marketing PPT
Creating marketing content
Creating marketing leads

Assistant Editor - VoyagersWorld Magazine - Sphere Travel Media & Exhibitions - India and abroad

(2008-12 - 2018-08)

Responsible for all aspects of editing, writing, and reporting for travel and hospitality magazine. Gathered news in Hospitality, Tourism, Aviation, Travel Startups, Wineries, Cruises and Resorts.

Handling the task of proofreading and editing all sections of the Magazine
Reporting on press conferences, roadshows, Trade Fairs, and Association Conventions across India and abroad
Researching and writing stories for submission
Working closely with the Editor to commission stories
Editing the entire magazine and overseeing all final decisions regarding layout & content
Responsible for the entire monthly publication
Interacting with the sources before writing the article
Interview sessions with individuals from National Tourism Organizations, State Tourism Boards, Aviation, and Hospitality, Travel Startups, Cruises and Wineries
Creating content for feature stories, cover stories, interview stories
Creating social media content
Creating weekly newsletter content
Editing stories related to aviation, tourism, and hospitality on the print and web
Proofreading of the final copy every month
Creating cover stories for each month
Creating and sending the weekly e-newsletter
Uploading stories on the website with photographs that include a gallery and slides
Updating the link on all the social media accounts like LinkedIn, Facebook, Twitter, and Pinterest
Interacting and coordinating with PR agencies and PR managers from Hotels and NTOs, Airlines, and Cruises for news stories
Updating of the events calendar
Drafting the editorial calendar