Irina Bonich

Strategic Marketing Director with 16 years driving revenue growth and digital transformation across FMCG and beauty sectors in Asian markets. Built marketing organizations from zero, managed 550+ SKU portfolio across 5 categories, and led commercial strategy across 4 Asian markets (India, Indonesia, Vietnam, Sri Lanka).

Delivered measurable business impact: 7% incremental sales from CRM platform, +40% category growth (Fragrances), +27% growth (Color Cosmetics), +2% market share gains (Skincare), and 5M organic impressions through internal influencers ecosystem. Expert in bridging legacy brand equity with digital-first strategies.

Strategic Marketing Director with 16 years of leadership experience, specializing in accelerating revenue growth and digital transformation across complex, high-growth Asian markets (FMCG, Beauty, and Wellness). My core expertise lies in taking global brand equity and translating it into highly relevant, profitable local market strategies. I am a results-focused leader, evidenced by my ability to generate significant business impact, and pioneering digital-first activation. I excel at bridging legacy brand stability with modern digital activation, all while championing regional sustainability initiatives.

Post Graduation - Market Research (2005 - 2006)

Graduation - Sociology (2001 - 2005)

National Research University Higher School of Economics, Sociology, Moscow